Fun new campaign from National Trust

A tongue-in-cheek campaign for the National Trust was launched in the East of England late last month. 

The posters, which are placed in strategic locations across the National Trust sites, encourage visitors to enjoy their natural surroundings, using lines like 'Keep on the Grass' and 'Please Do Touch'.

The signs are designed by The Click Design Consultants and also encourage people to use the hashtag #NaturesPlayground as part of the light-hearted campaign which will feature in print ads, posters and promotional literature.

Kmart continues down the almost rude route

After their 'Ship my pants' advert, Kmart and agency DraftFCB have created a new borderline ad.

This time promoting fuel prices, they use American expressions to create a rude sounding commercial with their 'Big Gas Savings' spot.

Perhaps not as funny as the previous advert, mainly as you have an idea what to expect, but it still has some funny moments and does lead you to wonder where can they take this next. 

Watch the advert below.

Scrabble points equal Wi-fi minutes in Paris

In this age of smartphones, tablets, emails, text messages and instant messaging, one thing has become slightly neglected: spelling.

To try and address this, at least in part, Scrabble and Ogilvy Paris have created wi-fi hotspots in areas that normally have no internet connection across Paris.

The catch? You have to earn your time by playing Scrabble. Given some letters users must create a word, the higher the scrabble score for the word, the more wi-fi minutes they get.

A clever idea to promote proper spelling, Scrabble and remind people of the fun they can have with words. Take a look at the video case study below.

Scrabble WiFi - Case Study from Ogilvy Paris on Vimeo.

Great ad campaign for Vancouver Aquarium

Found on BuzzFeed, these adverts for the Vancouver Aquarium are the work of TAXI.

Clever and thought provoking they promote the various exhibitions taking place at the aquarium.

The campaigns include pregnancy tests in men's urinals that become positive, highlighting the fact that for some sea-creatures it is the male that bears the children.

Another included a board with a shark fin, attached, whilst the advert itself was only visible at low tide, and another used it's placement on street lights to mimic the Angler Fish.

Take a look at the full collection of creative here.

Clever ads target French literacy

Illiteracy is apparently a big problem in France and to highlight this DDB Paris has created a clever campaign that suggests one thing whilst actually highlighting literacy.

These are clever, engaging and very well executed.

You can see more of them over at It's Nice That.

Heat-sensitive business cards

The thing about business cards is that unless someone really wants one from you they tend to use it for other things.

That's why creative business cards always grab the eye, especially these ones designed for photo producer Natalie Daniels.

Created by Austrian graphic design studio Bureau Rabenstein, these business cards look like undeveloped polaroid pictures, but the black space then takes on the image of anything that touches it.

The cards are produced with a special thermo-sensitive black ink under the surface of the card, which takes a temporary imprint of whatever it comes into contact with (providing sufficient heat of course).

Whilst the cost of these would be a lot greater than normal cards, they definitely wouldn't be easily thrown away and would leave a more lasting impression than your hand would on the card itself.

Take a look at more images here.

Let us know your thoughts on creative business cards.

Tattoo studio's clever job ad

In the current global economy the job market is fiercely competitive, for every job there seems to be hundreds of applicants. With that in mind Berrge Tattoo studio in Turkey decided to thin the herd from the start.

They invited wannabe tattoo artists to fill in a barely visible QR code which, once scanned, gave them access to the application form.

It was a clever ploy as filling in the code takes a steady hand, a vital skill for the job being advertised, and was a clever use of the under valued QR code.

New Advertising Campaign Makes Clever Use of Airport Tags

A new marketing campaign for Expedia by ad agency Ogilvy cleverly uses luggage tags from various airports to create words or phrases.

The ads are otherwise simple, with a plain background, focusing attention on the tags themselves, which convey a variety of messages such as "Bon Voyage" and "Wish you were here". Although some of the messages are prone to "text speak" they generally do a good job of conveying the idea of getting away.

See more images from the campaign at the Creative Review website here

Make those cats bounce

Here's one for cat lovers - well those that like to see them bounce.

A very simple web site caled Cat Bounce.

Hours (or maybe minutes) of fun.

Click here to visit.

An ABC of monsters takes you back in time

Taking you back to those sleepless nights when monsters entered your dreams, 'ABC Monsters' by La Pompodour is a great short film that combines animation with sound effects to spine chilling effect.

A great compilation (and not really that frightening). Enjoy a bit of nostalgia.

Great viral ad for LG

This is a great viral ad for LG produced by Y&R Amsterdam. A very odd customer makes his way through an electrical store and finds himself running off down the street with a bit of a surpirise.

Very clever. Click below to view.