Happy Chinese New Year

As the volatile year of the Tiger makes way for the more prosperous year of the Rabbit, predications allow for more tranquil times; wild peaks and troughs replaced by gentler hops. So if last year proved something of a challenge for you, then the good news is this year will be more ongoing and peaceful.

What better way to celebrate than with a bout of digital creativity as produced by Benji Davies and Jim Field of Frater Films? So, to all from us at the Think Tank Gung Hay Fat Choy: Best wishes and Congratulations. Have a prosperous and good year!

The world turned upside down: A New York with no ads

Whilst we at the Think Tank love nothing more than creating ads and visual marketing, Morgan Spurlack are doing quite the opposite as they seek to de Ad the city that never sleeps. The bright lights, and infamous advertising of the Big Apple, are being photoshopped out in a No Ad: New York campaign led by Morgan Spurlack, an internet based effort to remove all visual advertising from Times Square.

The inspiration? Sao Paulo's ban from outdoor advertising on the basis of visual pollution. If you agree, grab your mouse and click onto Morgan Spurlack's site and clean up the streets yourself. There is even the option of de advertising your own city. So, who wants to take on The Big Smoke??

Social media gets serious

If LinkedIn's recent news is anything to go by then Social Media really did just get serious. LinkedIn is looking to go public - conveying an expansion of the role of social media as an advertising space.

You have heard it from us before, but what happens in the B2C market really will at some point be relevant in the B2B. Don't believe us? Check out the B2B Marketing website for further info on the real market value of these sites in the future...

b.e. Architecture: Down Under

What happens when the concept of bookends meets architecture? The Tivoli Road house in Melbourne Australia.

Located on an exposed corner, this building is a private residence and was built as a means of creating both visual and acoustic privacy for the residents. The locally sourced bluestone material chosen for the building has visually created a seamless construction with low production costs.  Where the bluestone is used externally, timber is deployed so internally at the request of the client. The wooden cranked Blackwood stair is one of the most interesting design elements to this building, creating a modern reference to the traditional spiral staircase.

b.e Architecture  with Good Constructions have made interesting use of filtered lighting throughout the site; internal light courts being used to filter the light within the interior.  To view photographic examples of this light optimisation in action, view arch daily.

 © Mein Photo