A new media neutral idea for Glidden

The Think Tank was invited, through a formal pitch process, to develop a new media neutral (MNI) idea for the Glidden Trade which would support the marketing and positioning of the brand over the next few years.
This MNI would be required to work across a wide range of marketing channels and collateral including advertising, point-of-sale, direct marketing, digital channels, social media and sales collateral.

See how we got on - click here

A security solution for vacant property

The Think Tank has recently developed a marketing campaign for Clearway Services, communicating their vacant property security solutions to the property sector, which included a unique keyless door and wireless alarm system.We developed new brands for key products in the offering and a micro-site and marketing campaign to communicate the benefits of the products to property owners and developers.
See more here

Paper vs. Digital Direct Marketing

Earlier this year Liam Bateman, Director at The Think Tank, was invited to make a presentation to marketing professionals at the RIBA Insight Conference, considering the merits of Paper v's Digital Direct Marketing. The presentation was well received and discussed the pros and cons of using direct mail and electronic direct marketing to reach target audiences.
To find out more and to download the full presentation please click on the pdf below.

Paper vs Digital Direct Marketing.pdf (2220 kb)