Teleport between cities

To celebrate the launch of the new direct TGV service between Lyon and Brussels, French train operator SNCF created a "teleportation device" that instantly transported the Lyon public into the heart of Brussels.

They created a box that was situated in Lyon's Place de la République on 21 September and invited passers-by to "take a look at Brussels", by peering through a hole in one of its sides. Multiple screens connected by satellite then transmitted their faces to another set-up in Brussels's Mont des Arts square, while also feeding back images and sound to participants.

The result was an intercity interaction with bands and all.

Take a look at the video to find out more. (Concept by TBWA Paris)

Get your running shoes on with City Peaks

Fancy a bit of a run in your lunch hour then take a look at City Peaks, a challenge that takes you to the top of the world.

Their website explains the challenge as, 'Office life is increasingly deskbound, and staring out at the city skyline while slumped at a computer isn’t good for our health or sense of adventure. So Digit thought: why not ditch the lift and turn taking the stairs into mountain climbs that make it fun to get fit? City Peaks Challenge is a game where players race each other up the office stairs. Inspired by tower running - the sport of running up the stairs of skyscrapers – it’s the ultimate cardiovascular exercise. Just 15 minutes of tower running equals the workout of a 30 minutes run, and with City Peaks it’s also fun.'

Basically they use NFC technology with players swiping their Oyster cards on readers at the bottom and top of the office staircase that record how far and fast they climb. Each player logs in online to start their climbing mission.

You can see how climbers are doing by tracking their flags on the faces of iconic London buildings, visualised as mountains. The first climber to place their flag on the summit conquers the mountain; then everyone’s scores are recorded.

Take a look here and see if you can take up the challenge and beat London's City Peaks.

Kopparberg talks and workshops

Swedish cider brand Kopparberg are continuing their interactive events aimed at giving something back to the fans with a series of free talks and workshops next week.

Based in London and Manchester the pop up spaces will play host to groundbreaking and talented trend-setters who will be sharing their stories and knowledge with Kopparberg’s Facebook fans. The workshops include doodle bombing with Hattie Stewart, talks from artist Margot Bowman, street artist Pure Evil and a question and answer session with Resident Advisor and Seth Troxler.

There will also be a discussion about the future of publishing with underground music magazine, CRACK and showings of LCD Soundsystem’s last concert entitled Shut Up and Play the Hits. As part of the Kopparberg ün-established campaign, it is a celebration of people who are innovative, ‘reject the status quo and follow their passions.’

There will be live streaming for those who can’t attend the event. For more information visit the Kopparberg website.

The Think Tank shortlisted for three Construction Marketing Awards

The Think Tank has been shortlisted for three awards in this year's Construction Marketing Awards for our work with SAS International and Rexel.

The shortlisted entries are:

SAS International - Best Product Launch
Rexel - Best Campaign over £25k
Rexel - Best Branding and Positioning

We are very pleased to have been shortlisted again this year and look forward to hearing the results on 6th December.

See the full CMA shortlist here.

Get your own classic Economist ad

Do you remember these classic Economist ads? Well now you can buy them as limited edition prints.

Russell Blackmore, who used to be an employee of The Economist, has formed a partnership with the magazine to print some of the most iconic posters.

These are from their 'White out of Red' ad campaign and are available hand framed in a limited edition of 250. They were originally created by Abbott Mead Vickers.

See more of these at Creative Review or buy yours at Sonic Editions.

A cat that will do anything for a car ride

This cat in an ad for the Toyota Corolla goes to any lengths to get a ride - even when it passed to the the other side.

Very, very funny.

By Saatchi & Saatchi New Zealand

Print ads that come to life

Looking for a way to bring your advertising to life then take a look at this print ad for Lexus. With a little help from an iPad the ad comes to life.

Lexus developed a special technology for this that it's calling "CinePrint."

"Most traditional mashups feature print ads that redirect to a digital experience away from the printed page," the automaker says. "CinePrint technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound and touch."

Take a look at the film below to see how it works. Brilliant!

Number One Hit Product Recall

In this great marketing ploy Australian pop duo, Yolanda Be Cool, have announced an international product recall of their hit song "We No Speak Americano."

Their hit "We No Speak Americano" reached No. 1 on the charts in 16 countries and remains in the charts in many places even after two and a half years.

They have decided that they need to move on, mainly to their next album. So they've officially declared that the beats "are no longer fresh" in "We No Speak Americano," and they're calling on radio stations, DJs and fans worldwide to remove the song from their playlists and destroy any hard copies of it.

See the press conference below:

Parkour Dominoes

Combining dominoes with freerunning, this video featuring Jason Paul is a bit engineered but  still good fun.

The Human-Powered Freerunning Machine is part of Redbull’s Parkour sonsorship.

Hold onto your seats!