Working up a sweat

Here's a great viral ad from France.

Combining exercise bikes, a neon male stripper, DJ decks and several fit Parisians, the ad encourage exercise with the reward of an animated striptease.

A great bit of fun.      

 

A crystal ball for FIFA 2022 World Cup

Building up to the 2022 FIFA World Cup Qatar has announced its plans to construct a gigantic shimmering crystal ball that will host a sports museum and shopping centre.

It was conceived by Danijel Koletić, owner of Apriori Communications,  and was designed by architects Vedran Pedišić (SANGRAD) and Erick Velasco Farerra (AVP-arhitekti).

Incorporating cutting-edge technology to ensure energy efficiency (they will need a crystal ball to know what these might be), the structure will be called the Crystal Ball-Light of the Future.

See more on Inhabitat.

Russian aquarium covers all five continents

This beautiful structure, still in construction, is the Primorsky Aquarium, which is the Far Eastern Branch of the Russian Academy of Sciences.

Combining a research centre, Dolphinarium and the underwater worlds from five continents the centre will have tanks that are more than 10,000 cubic metres in size. 

These will hold around 500 species of marine and fresh water inhabitants with a complex of different sized tanks, allowing visitors to explore a range of habitats including the Sea of Japan, the Sea of Okhotsk, the Bering Sea, Lake Baikal, the Amur River and Lake Khanka.

The centre has been design by architects, OJSC Primorgrajdanproekt and you find out more on Arch Daily.

Photographs by Alexander Hitrov.

Illustrations of interesting reverse inventions

Designer Dominic Wilcox has created a great little animation that brings together some of his illustrations of absurd inventions, including a reverse bungee jump in a humorous and thought provoking two minutes.

See the animation below and find out more on Dezeen.

A typographical cafe

Heading down to Greenwich, London and fancy a cup of tea then pop in to the Movement Cafe, a new project by Studio Myersough. 

This eye-catching temporary cafe is near the Greenwich DLR station and makes use of a corner of what was once the Greenwich Industrial site. This is being redeveloped into a mixed-use scheme of flats, business units and retail units which will be called The Movement by developers Cathedral Group.

The Studio worked with poet and author Lemn Sissay on the project, who was commissioned to write a poem about Greenwich. The result, Shipping Good, runs along the hoarding and will eventually be set into the road that cuts through the site.

The cafe is open until Christmas and you can find out more here about the cafe and events planned.

The Cravendale cats are back

The 'cats with thumbs' are back in a new campaign from Cravendale.

In this teaser ad the question is 'What happened to all the Milkmen?'

Presumably we will find out soon enough.

The changing face of logos

This new book 'Logo Life' is a must for logo buffs, celebrating the development of 100 famous logos over the years. From Lego to Apple and Gap to Adidas, see how your favourite logos have evolved.

The book is by BIS Publishers and you can see an online preview of the book here. 

A new magazine wrap

This is an interesting project by Spanish graphic design studio Lo Siento which was created for the cover of Japan's +81 Magazine.

Injecting bubble wrap blisters with coloured water the artist has spelt out the issue's latest subject 'Next Creativity'.

The studio has created several other typographical explorations, more of which can be viewed on Design Boom here.

Clock this interior in St Petersburg

Clocking in in St Petersburg, Russia could not be easier than in this office designed by Za Bor Architects.

The office was designed for Yandex, a search engine business, who wanted to go one step further than their other office in the same building, which was also designed by Za Bor.

The project architects decided to locate meeting 'cells', work areas and unusual objects along the corridor, resulting in visitors finding themselves 'inside' the Yandex search service. 

At the reception they're met by a 'Search' button and a yellow arrow (an unofficial Yandex logo) and as visitors move around the corridors they find familiar user name and email password input boxes as well as symbols and icons associated with Yandex services.

To find out more about this interesting themed interior visit Contemporist by clicking here.