Do you have fond memories of 'Choose Your Own Adventure' games? Well, Old Spice has resurrected them by weaving its brand into Instagram through the use of tagging.
Traditional 'CYOA' games tended to be in book form, with readers playing an active role in deciding the plot's outcome - which often involved fantasy or science fiction elements.
Old Spice's spin on the game lets users search for tags, which lead to new Instagram accounts that one by one reveal the story, with the use of retro monsters, robots, and superheroes giving the game a retro, light-hearted feel.
Give the game a go here and tell us if other brands should make their own.
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