In it's first venture into TV advertising, electronic cigarette company E-Lites has beaten everyone to the punch by combining a dancing baby with last years viral video hit - Gangnam Style.
The advert features a dad going out for a cigarette and missing his baby's first steps and more.
Their tagline for the campaign is "What will you miss?".
The 'Taste' story charts the influence of modenism on British design and includes pieces by Marcel Breuer and Erno Goldfinger.
'Why We Collect' features recycled designs from Jasper Morrison's table made of bicycle handlebars to the Campana Brothers' Cartoon Chair made of soft toys.
'Materials & Process' charts the development of plastic technology.
Whilst 'Icons' follows iterations of the Anglepoise Lamp.
'Finally Fashion' focuses trends from the 1960's to the 1990's.
The exhibition was designed by Gitta Gschwendter and consists of the objects being displayed on rough, chunky shelving alongside contextual images and documents. It will run until the museum moves to its new home next year in the former Commonwealth Institute building in South West London, which is currently being redeveloped by John Pawson.
A lot of people feel that the best way to gain exposure on social media for a new product is to spend lots of money advertising it, either directly or through competitions or give-aways. Not so for Nars Cosmetics, they decided to utilise the power of social marketing in a different way - by creating an app.
Their Warhol App would would take a snapshot of you via a web cam, or you could upload a pic, and then add an Andy Warhol look to it. This would produce a new cover image and/or profile photo for you to use, although the image does have the Nars Warhol branding included (a very subtle but great way to raise awareness).
The idea was to promote their new Warhol Collection, and it worked, as every time someone updates their cover photo a unique update goes out to their friends, unlike when a profile image is updated.
The app attracted a relatively small number of users on Facebook — 3,143 — but an impressive amount of engagement: Together, those users made more than 5,300 images and spent an average of seven minutes and nine seconds using the app, generating an estimated 823,000 impressions on Facebook.
The app is no longer on their Facebook page, although they were smart enough to provide the app off Facebook as well, which had an even higher number of users and traffic, thanks to tech and beauty blogs talking about it. However the app still requires you to login via Facebook to use it.
Giuseppe Licari, a Rotterdam-based Sicilian artist, has transformed a gallery space into an underground lair. His latest work is a network of tree roots hanging from the ceiling, resembling organic chandeliers, titled ‘humus’, which refers to the soil layer that is essential for trees and plants to grow.
The work gives that feeling of entering a world below ground, where you get an exclusive peak at a hidden sanctum, a space which normally gives life and stability to trees in a park or forest.
The central theme for his work is the relationship between humankind and nature, and growth and decay, as seen by the dead tree roots being displayed for inspection, along with the condition of the soil they grew in within their urban environment.
It looks like it could be something from an old James Bond film, but Polish company Deep Ocean Technology (DOT), are planning to make this idea a reality.
The Water Discus hotel will not be the first underwater hotel, but is set to be the world’s largest. It will be built in Dubai, and consist of two main discs, one above water, the other below, and will have smaller circular modules connected to the above water section to provide additional facilities to the 21 hotel rooms located below the sea level. The main above sea disc will be supported and connected to it's counterpart by five columns and a main central shaft for stairs and lift.
The hotel will also boast a helipad, an underwater diving centre, with an airlock leading directly underwater, and a decompression chamber for training purposes. The nature of the design allows for the hotel to be expanded or even moved, with the surrounding discs having the ability to detach from the main disc and act as a buoyant life raft in the event of an emergency.
Hotel guests will be able to enjoy underwater views from their room, a submerged bar and even take a course in piloting an underwater vehicle.
DOT’s other ventures include designing underwater vehicles and equipment for seabed exploration.
Brands are always looking for that new, inspiring way to connect with people; whether it be that amazing advert, viral video or clever copy.
Now brands are utilising the power of annual reports. At the 2012 Cannes International Festival of Creativity, the judges were put into a child-like frenzy when they were given what appeared to be a plain, white book. But when they took the book outside into the sunlight, it became the annual report for solar energy company Austria Solar. It had been printed on specially treated paper that reacted when exposed to the sun and it's rays.
It is not the first time that an annual report has been creatively produced; Croatian agency Bruketa & Zinic has built a reputation on brilliant annual reports for it's longtime clients Adris Group and Podravka. For Adris Group they created an annual report that glows in the dark, another that weighed a lot more than it looked, and most recently one whose pages changed colour and revealed more details when touched. For Podravka, who are the largest food brand in Southeast Europe, they created a report that could not be read until it had been baked in an oven.
Brands and agencies have started to see reports as a new way to generate visibility and interest. By creating these innovative reports they raise brand awareness and can have a positive impact upon their investors, delivering a message of innovation and forward thinking. The trend is towards changing the way that annual reports are delivered and with many appearing online interactive elements are being included such as video, links and rollover text. However, it is still only the brave that break the mould and push the boundaries where finances and investment is involved.
The winning project of the first Playable City Awards will allow residents of Bristol to text lamp posts, post boxes and other street furniture.
"Hello Lamp Post" is an interactive art project, that allows users to text a number with the message hello, the objects name and the identifier code used on all street furniture. In turn they will receive a reply from this item, leading to either a conversation or possibly a game.
The project was conceived by London-based Pan Studios and locals will be able to start conversing with bus stops and more from June this year.
TNT is at it again following the launch of their TV series and movie channel in Belgium, which we featured in April of last year. TNT is launching in Netherlands this time, so once again agency Duval Guillaume has placed a red button in a quiet market street, encouraging people to press it to 'add drama'.
Once the button is pressed, they are confronted with a choice of colours, kidnapped and then dumped into the middle of a riot with a guest appearance by Elvis.
Definitely one to watch to beat those Monday blues.
In it's first venture into TV advertising, electronic cigarette company E-Lites has beaten everyone to the punch by combining a dancing baby with last years viral video hit - Gangnam Style.
The Design Museum has opened a new exhibition containing some of its permanent collection.
A lot of people feel that the best way to gain exposure on social media for a new product is to spend lots of money advertising it, either directly or through competitions or give-aways. Not so for Nars Cosmetics, they decided to utilise the power of social marketing in a different way - by creating an app.
Giuseppe Licari, a Rotterdam-based Sicilian artist, has transformed a gallery space into an underground lair. His latest work is a network of tree roots hanging from the ceiling, resembling organic chandeliers, titled ‘humus’, which refers to the soil layer that is essential for trees and plants to grow.
It looks like it could be something from an old James Bond film, but Polish company Deep Ocean Technology (DOT), are planning to make this idea a reality. 
The winning project of the first Playable City Awards will allow residents of Bristol to text lamp posts, post boxes and other street furniture.
TNT is at it again following the launch of their TV series and movie channel in Belgium, which we featured in April of last year. TNT is launching in Netherlands this time, so once again agency Duval Guillaume has placed a red button in a quiet market street, encouraging people to press it to 'add drama'.
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