Drama descends on a Belgian town

To launch a new TV station, TNT, in Belgium agency Duval Guillaume installed a giant red button in the middle of a Flemish square of an average Flemish town. A sign with the text "Push to add drama" was hung above it, inviting the general public to use the button. 

When one of the locals did the results were certainly dramatic, with a gun battle, ambulances and more. 

The Tipp-Ex Hunter and the Bear are back

For the best Friday fun you have to watch this great interactive Tipp-Ex viral.

The Hunter and the Bear are back for Bear's 2012 Birthday Party which is interrupted by a meteor.

This is a superb example of online interaction and they must have had great fun making it.

It's a 'don't miss' clip.

Enjoy.

'From Scandinavia with Love'

We recently came across this blog by Tiger who apparently also blogs for Swedish Elle Decor.  

'From Scandinavia with Love' features a wide range of great designs from Northern Europe including furniture, lighting, textiles, tableware and accessories from designers large and small.  

This is well worth a visit for some great design - click here

Sustainability Communication for Formica Group

If you popped along to Ecobuild a few weeks ago you may have come across the Formica Group stand. During the show they announced that they had completed the measurement of the carbon footprint of their entire range of High Pressure Laminate (HPL), Continuous Pressure Laminates (CPL), Compact Laminates and Bonded Worktops products, and in doing so their products now qualify to carry the Carbon Trust’s
Carbon Reduction Label.   
To recognise being the first laminate manufacturer to achieve this The Think Tank developed a brochure which communicates the Formica Group environmental policy and their commitment to reducing carbon emissions across all its operations.  
The brochure in full can be viewed here.

Account Executive Position Available

We are are always looking for talented individuals to join our team. We currently have one permanent Account Executive position working on a multinational client.You will need to be:

Results oriented

Have an interest in integrated marketing and social media

Be a self starter

Demonstrate excellent organisational skills

Have the ability to multi-task and show an attention to detail

Display a confident manner

European or other foreign language useful.

Interested applicants should apply first by email to liamb@thinktank.org.uk with a CV and brief covering letter.

Smarter Buildings: Interacting with the environment

Experimenting with materials in architecture to achieve environmental benefits has led to the development of many outstanding innovations that have changed the way we interact with buildings.

Now architect Doris Kim Sung, assistant professor of architecture at the USC School of Architecture, is experimenting with how a building can interact with its environment through the materials used in its construction.

Her latest installation, “Bloom”, is 20-foot tall and made from 14,000 tiny sheets of metal that open and close with the sun manipulating the light within the structure.

Sung discovered a new use for a material usually used in thermostat coils that responds to temperature changes. The metal alloy, called “thermobimetal”, is made of two sheets of metal laminated together. Each metal expands at a different rate when heated, curling as the temperature rises and flattening when cooled.

The metal sheets curl upwards with the sun creating moving shaded areas within the installation when needed. Sung believes that it could be used to create canopies that close when the sun is above or vents that open when the air becomes too stuffy and is now working on ways to integrate thermobimetal with standard building components.

It looks fantastic and is a mixture of art and architecture that addresses an environmental need. See a video of the installation below and more can be found on their blog.

A wet Scotland and 'manky wool'

This amusing short animated film about life at Pringle of Scotland was created by artist David Shrigley to celebrate the return of the brand  to Milan Fashion Week in 2010. 

From a wet Scotalnd to 'manky wool', it will certainly make you smile.