Drama returns; this time to Dutch Town

TNT is at it again following the launch of their TV series and movie channel in Belgium, which we featured in April of last year. TNT is launching in Netherlands this time, so once again agency Duval Guillaume has placed a red button in a quiet market street, encouraging people to press it to 'add drama'.

Once the button is pressed, they are confronted with a choice of colours, kidnapped  and then dumped into the middle of a riot with a guest appearance by Elvis.

Definitely one to watch to beat those Monday blues.

Drama descends on a Belgian town

To launch a new TV station, TNT, in Belgium agency Duval Guillaume installed a giant red button in the middle of a Flemish square of an average Flemish town. A sign with the text "Push to add drama" was hung above it, inviting the general public to use the button. 

When one of the locals did the results were certainly dramatic, with a gun battle, ambulances and more. 

Shortest and smallest film on a stamp

The Dutch postal service has launched the world's "smallest and shortest film" on a new lenticular stamp. KesselsKramer asked director Anton Corbijn to shoot the one-second film, which features actress Carice van Houten... The result is a small lenticular stamp that contains 30 frames of film. A bit of a lengthy intro.... but would it make it through the British postal system? See more on Creative Review