Is online advertising worth the money?

At a recent Construction Marketing Conference The Think Tank was asked to discuss Digital Advertising and why businesses still pay for online advertising in a world of Social Media.  
The topic created great interest at the conference and stimulated many questions.
To view the full presentation, which includes some interesting insight into digital advertising, please click on the link below.


Paying for Digital Advertising.pdf (829 kb)

Air as Architecture - a talk by Yuki Sumner

Yuki Sumner considers the emerging design trend from Japan of making air an integral part of work when she talks at the Barbican next week.

Join writer and critic Yuki Sumner as she investigates how air manifests through contemporary Japanese architecture, art and fashion.

'The airy, weightless, fragile work being produced by young architects such as Junya Ishigami, cutting-edge artists such as Akiko Ikeuchi or ground-breaking fashion designers such as Rei Kawakubo and Issey Miyake, is beguiling but what is exactly being produced? Air seems to be an integral part of their work. What if we say that it is the air itself that is being moulded and created? Is this a new trend emerging specifically out of Japan?'

An interesting perspective on Japanese design. 10th October, Barbican, London

Click here to find out more