Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Thursday, 6 June 2013

Fun new campaign from National Trust

Natures Playground

Natures Playground

Natures Playground

Natures PlaygroundA tongue-in-cheek campaign for the National Trust was launched in the East of England late last month. 


The posters, which are placed in strategic locations across the National Trust sites, encourage visitors to enjoy their natural surroundings, using lines like 'Keep on the Grass' and 'Please Do Touch'.

The signs are designed by The Click Design Consultants and also encourage people to use the hashtag #NaturesPlayground as part of the light-hearted campaign which will feature in print ads, posters and promotional literature.

Wednesday, 5 June 2013

Great ad campaign for Vancouver Aquarium

Vancouver AquariumVancouver AquariumVancouver AquariumFound on BuzzFeed, these adverts for the Vancouver Aquarium are the work of TAXI.

Clever and thought provoking they promote the various exhibitions taking place at the aquarium.

The campaigns include pregnancy tests in men's urinals that become positive, highlighting the fact that for some sea-creatures it is the male that bears the children.

Another included a board with a shark fin, attached, whilst the advert itself was only visible at low tide, and another used it's placement on street lights to mimic the Angler Fish.

Take a look at the full collection of creative here.

Thursday, 30 May 2013

First Skype enabled campaigned launched

CompetitionSpecsaversSpecsavers has been working with Microsoft Advertising to launch a new competition; 'Spectacle wearer of the year’.

The competition, developed by Manning Gottlieb OMD in conjunction with DG MediaMind, uses Skype to encourage more users to submit photos of themselves wearing their spectacles via their web-cam. Using Skype to promote the competition makes sense as it is one of the biggest video calling services, and recently has been used a Microsoft as a replacement for its Messenger service.

James Hayr, head of specialist sales at Microsoft Advertising, says: “This is the first time an advertising campaign in the UK has used Skype’s video capabilities within a creative solution to bring a brand message to life. Skype’s ability to make more meaningful connections over video means that this is the only platform a campaign like this could have been executed on, outstripping the reach of its competitors.”

The campaign will run till the end of June and will be supported by digital display ads on MSN.


Wacky Races returns in new ad

Wacky RacesA great new ad from Peugeot has brought the Wacky Races to life.

The advert features live versions of the characters from the famous Hanna-Barbera cartoon, including Penelope Pitstop and Dick Dastardly.

The purpose of the advert is to show off the features and handling of its latest car, and does it with some great comedy moments.

Watch the advert below and relive your youth.





Wednesday, 22 May 2013

Tempur-Pedic Bear advert

Tempur-Pedic BearAn advert for Tempur-Pedic mattresses from America has nailed the concept that Snickers has been working on in their current campaign.

Without adding much more this clever ad really has you guessing and is worth a watch.

Take a look below and let us know what you think.



Friday, 17 May 2013

New Audi ad goes where no add has gone before

audi adIn a new advert Audi has brought together two actors who have played the same character. Both Leonard Nimoy and Zachary Quinto have played Spock in the Star Trek movies, with Nimoy portraying the character in the original series and movies and Quinto taking the reigns for the new 'rebooted' movies.

So it comes as no surprise that Audi is asking the question, which Spock is better? In the advert we see the two playing chess online, then a new challenge is laid down.

The commercial is comical, showcasing their latest car, but drawing on some past achievements of Nimoy with an interesting ending.

Created by the same team that produced the viral dollar shave club commercial, Paulilu and agency PMK*BNC.

Watch it below.




Wednesday, 15 May 2013

Strange Windows 8 videos found

Training CampA collection of strange adverts promoting Windows 8 have emerged on the Internet. The videos, called 'Training Camp', are meant to highlight the capabilities and features of the Operating System.

The videos, which were originally made for the Asian market, first appeared on Microsoft's general YouTube channel by mistake, but now are openly being shared.

Watch the unusual series below.











Nissan's self healing paint

Nissan Self Healing PaintIn a clever marketing campaign Nissan has released a special advert for those that read the news on their tablets. The ad itself is for their 'self healing' paint, which recovers from light scratches to look as good as new.

The advert, created by TBWA/G1 Paris, creates scratches in the paintwork of the car as users try to swipe through the ad, which then repair themselves.

Very clever use of the swipe motion that people use whilst browsing to highlight another innovation.

Watch the ad in action below.




Friday, 10 May 2013

Carphone Warehouse pranks customers with competition

S4 CompetitionFonejackerCarphone Warehouse has recently set up a competition in their Oxford Street store to promote the launch of the Samsung Galaxy S4.

They set up a promotional display including Samsung's latest phone, encouraging customers to answer it when it rang to win an instant prize, claiming "Everyone Wins!".

The trick was that the phone calls are made by famous 'Fonejacker' comedian Kayvan Novak.

See what happended in gthe video below.



Wednesday, 8 May 2013

Ad turns magazines into WiFi hotspots

Microsoft AdWiFi routerIn a recent issue of Forbes magazine Microsoft ran an ad about their latest product, Office 365. In a limited number of magazines there was a  surprise for the reader, a WiFi hotspot, courtesy of T-Mobile.

The ad contained a wireless router that would provide 15 days of free WiFi, the router would last for two to three hours per battery charge.

The premise is that Office 365 is a use-anywhere version of Microsoft's Office software, allowing people to work on documents where-ever they are. 

A clever but costly stunt.

Tuesday, 7 May 2013

Irn-Bru penguins invade Russia

Irn Bru AdIrn Bru AdIn an attempt to increase their market share in Russia Irn-Bru has created a new campaign involving penguins.

The campaign for the soft drink, which was released in Russia back in 1998, currently comprises of two videos.

The videos show the penguins getting up to no good in a shopping centre and underground rail station. The campaign is similar to the 'Gets you through' campaign currently running in the UK.

Take a look at the wacky videos below.






Thursday, 2 May 2013

Renault gives speed dating a new meaning

Speed DatingIn a new video from Publicis Brussels, we see a new style of speed dating. The ad has been made to promote the new Renault Clio RS.

In the video we see a group of people attending a speed dating event, only for one guy to be left without a date, see what happens when he is taken outside to meet Caroline.

Watch the video below.




Wednesday, 1 May 2013

Jaguar's mini movie to celebrate new release

Jaguar Film

Jaguar FilmJaguar's F-Type is their first sports car in 50 years. To celebrate that fact they have released what can only be described as a mini movie.


The twelve-and-a-half minute film, created by The Brooklyn Brothers in London and RSA Films, stars Homeland actor Damian Lewis and also features a specially commissioned song, "Burning Desire," from Singer Lana Del Rey .

Shot in Chile's Atacama desert, the film plays up Mr. Lewis' upper class British heritage, comparing him to Prince Harry and casting him as a smooth operator with a dry sense of humour.

Whilst it has been compared to BMW's 2001 film by Fallon, but George Bryant, founding partner of Brooklyn Brothers has denied the similarities.

Watch the video below and let us know what you think.



Monday, 29 April 2013

Scratch-and-Sniff banner ad

Old Spice BannerFrom the company that brought you 'the man your man could smell like' comes a new kind of banner ad. Old Spice, who are becoming renowned for their crazy ad antics has produced the internet's first scratch-and-sniff banner advert.

Unlike Google's April Fools joke, this one won't have you pressing your nose up to the screen, instead you fill in a form and they will send you "the smell of the Internet".

Another clever and amusing campaign from the brand, promoting their Wolfthorn line of products.

Take a sniff for yourself here or see it in action over on the Onion's Sport Page.

Wednesday, 24 April 2013

Clever ads target French literacy

Literacy adLiteracy AdLiteracy AdIlliteracy is apparently a big problem in France and to highlight this DDB Paris has created a clever campaign that suggests one thing whilst actually highlighting literacy.

These are clever, engaging and very well executed.

You can see more of them over at It's Nice That.

Evian's dancing babies make a comeback

EvianEvian is back, and so are its dancing babies.

The bottled water company's adverts have become synonymous with dancing babies since 1998, working along side their slogan of "live young".

This new ad, created by
BETC Paris, see's adults catching their reflection and seeing themselves as a baby, a dancing baby.

Whilst this is in no way as entertaining as the previous outings for the talented tots, it has it's moments.

Watch it and the previous ads below.









Gnomes go on the rampage

Ikea GnomesIkea has asked you to retake your home from clutter, now they want you to retake your garden for the summer.

In a new ad from Mother, we see a couple trying to spruce up their outdoor space only to find they face opposition from some diminutive foes.

A clever and entertaining advert, worth the 2 minutes of your time,  watch it below.



Tuesday, 23 April 2013

Dove ad receives unflattering parody

Dove WomenDove MenRecently a new advert for Dove has been taking the Internet by storm, no not that Dove Men+ Care shampoo advert, a new one from Ogilvy Brazil.

The video has women talking to a criminal sketch artist, describing themselves, they are then described by a stranger and the 2 sketches are shown together. 

However in the name of equality New Feelings Time Comedy has produced one featuring men.

See the results of both below:




Friday, 19 April 2013

Cheese brand's ad girls mock diet adverts

Ad girlMost diet food products try and sell themselves as a route to a better life, not this Irish cheese brand. 

They decided to break the mould and poke fun at traditional advertising with it's ironic 'girls from adland' video. The advert from Kerry Low Low features the standard three types of ad girl, the smug girl, the ditzy girl and the muffin girl. Each has a trait you may recognise from a number of diet food ads. 

Clever and humorous whilst also obvious - it even has a catchy song.

Have a look at the video below. Enjoy!