Nissan's self healing paint

In a clever marketing campaign Nissan has released a special advert for those that read the news on their tablets. The ad itself is for their 'self healing' paint, which recovers from light scratches to look as good as new.

The advert, created by TBWA/G1 Paris, creates scratches in the paintwork of the car as users try to swipe through the ad, which then repair themselves.

Very clever use of the swipe motion that people use whilst browsing to highlight another innovation.

Watch the ad in action below.

Selling cars Bollywood style

We found this great ad for Nissan India, called New Star of India, which takes car marketing to a new level with a four and a half minute Bollywood extravaganza.

The ad features Bollywood star Ranbir Kapoor and includes a cast of thousands, 100 Nissan Micra's and an elephant. It tells the story of two star-crossed lovers in true Bollywood style.

Its a bit long but well worth the watch. Enjoy, you can't help tapping your feet.

 

Ad by AKQA, San Francisco