Immersive app for exhibition

The British Museum has released an app to coincide with its latest exhibition; Life and Death in Pompeii and Herculaneum.

The app gives users the chance to browse the 250 exhibits on display at the museum as well exploring maps of the area where these ancient cities sat in the Bay of Naples.

Built by mobile app developer Apadmi, it also contains exclusive video content including interviews with the curator.

It was created to help those who may not be able to attend the exhibition in person due to its popularity, to explore the sights, sounds and artifacts.

The exhibition curator Paul Roberts said: “We are delighted to invite tablet and smart phone users all over the world to explore the content of our Life and Death in Pompeii and Herculaneum exhibition. Good clear explanations and beautiful, detailed images of the remarkable objects offer an exciting opportunity to investigate the stories of these cities in the pail of your hand.”

The app is available now for iPad, iPhone and will be on android devices from May 2nd, whilst the exhibition is running until the 28th September 2013.

Find out more here.

Regent Street windows

Have you popped down to Regent Street recently? Well if you can handle the crowds you should, as this year's RIBA Window Project is currently in place.

The project includes six architecture studios working with shops along the famous road, creating unique displays in six of the most iconic stores.

Supported by RIBA and the Regent Street Association, the project is in its fourth year and runs until 6th May 2013.

Topshop has a rotating wheel of mannequins designed by George King and Mark Nixon from Neon, which will allow for different outfits to be displayed throughout the day.

The installation at Karen Millen is made of sports fabric and cable ties, and spans the 30-metre length of the window. It is the creation of Mamou-Mani.

John Tollitt and his team at Gensler drew on the emotional response one may feel driving one of their cars for their display for the flagship store of Ferrari.

The atrium of Espirit's store was transformed by naganJohnson into a beach scene, complete with a wave of chestnut paling fencing.

Carl Turner Architects referenced American artist Gordon Matta Clark's images of cut-out buildings at Jack Spade's Brewer Street store, just off Regent Street, creating fantasy New York streetscapes on the facade, in the windows and on blackboard illustrations.

Finally, interlocking panels to form freestanding screens at Moss Bros, creating a three-dimensional herringbone effect was the idea of AY Architects.

Find out more information and see more images here.

Photographs are by Agnese Sanvito.

LED flowers for film festival opening

A new LED installation has been designed and fabricated by BWArchitects for the 2013 Tribeca Film Festival.

1,600 LED bulbs were made into pink and blue “flowers”, swaying in the wind at night on the courthouse steps in NYC. 

The reusable flowers were made by hand over several days and mounted to painted wood boards held in place by sandbags. For the opening ceremony a field of the swaying LED 'flowers' was mounted to thin metal rods, once the lights were activated, the wind provided the movement at different rates due to the varied lengths of steel.

Justin Weiner of Studio Kenji created a short video of the installation which can be seen below.

Tribeca Film Festival Lighting Installation from Justin Weiner on Vimeo.

Clever ads target French literacy

Illiteracy is apparently a big problem in France and to highlight this DDB Paris has created a clever campaign that suggests one thing whilst actually highlighting literacy.

These are clever, engaging and very well executed.

You can see more of them over at It's Nice That.

Evian's dancing babies make a comeback

Evian is back, and so are its dancing babies.

The bottled water company's adverts have become synonymous with dancing babies since 1998, working along side their slogan of "live young".

This new ad, created by BETC Paris, see's adults catching their reflection and seeing themselves as a baby, a dancing baby.

Whilst this is in no way as entertaining as the previous outings for the talented tots, it has it's moments.

Watch it and the previous ads below.

Gnomes go on the rampage

Ikea has asked you to retake your home from clutter, now they want you to retake your garden for the summer.

In a new ad from Mother, we see a couple trying to spruce up their outdoor space only to find they face opposition from some diminutive foes.

A clever and entertaining advert, worth the 2 minutes of your time,  watch it below.

Dove ad receives unflattering parody

Recently a new advert for Dove has been taking the Internet by storm, no not that Dove Men+ Care shampoo advert, a new one from Ogilvy Brazil.

The video has women talking to a criminal sketch artist, describing themselves, they are then described by a stranger and the 2 sketches are shown together. 

However in the name of equality New Feelings Time Comedy has produced one featuring men.

See the results of both below:

Elevated bike path for Regents Canal

The paths along the Regents canal in London are incredibly busy with cyclists and pedestrians, especially under bridges.

To offer a solution for this problem, Anthony Nelson, a landscape architect from Design International, has offered up a design for an elevated path for cyclists. The proposal, which is still being worked on, would see a steel pathway constructed that would hug the canal and it above the current path. 

The new path will offer more than a safe route for the 500 cyclists that use the canal each hour as it will provide retail opportunities at off ramps. The only issue yet to dealt with is how to accommodate the larger boats that use the canal. Nelson will be working on the plans further before presenting them to the city in Autumn.

The state of B2B social media

B2B Marketing has produced an infographic on The State of B2B Social Media 2013, built from the data included in their 2013 B2B Marketing Social Media Benchmarking Report.

From the infographic we can see that Twitter is the most popular platform for B2B businesses, however there looks to be an increase in the prevalence of Google+ in the B2B market.

We also see that a lot of companies don't calculate the ROI from social media.

Click on the image to see the full Infographic, or click here.

Account Manager Role with The Think Tank

The Think Tank is looking for a knowledgeable Account Manager to work on a variety of Business to Business clients.  

This Account Manager position will combine all aspects of marketing, both on and off-line, and the successful applicant will ensure the smooth running of accounts, including client liaison and managing timescales, budgeting and creative output.  

A background in a similar B2B marketing agency account management role or digital experience is preferable. Any candidate should be pro-active and self-starting with strong administrative, communication and organisational skills.  

The right candidate will manage a range of client accounts and should have the knowledge and experience to support a variety of marketing activities and will be rewarded with a competitive salary.  

This is an opportunity to make your mark within an established forward thinking business to business marketing agency that is growing and offering great prospects for development and career enhancement.  

To apply for this role please send your CV with a covering letter to Liam Bateman at liamb@thinktank.org.uk.  

Please note: this is not a PR Account Management position.