Get personalised weather reports for your garden

IKEA is continuing their campaign to get people to use their gardens more, following on from their interesting Gnome ad.

The Swedish furniture company has this time sent out digital and direct mailers to customers, giving them a weather report for their garden over the recent Bank Holiday weekend.

The mailer, created by LIDA, was sent out to the 900,000 IKEA Family loyalty customers, encouraging them to make the most of their gardens, weather permitting.

There is also an online invite system so that IKEA Family members can create fun, bespoke weather reports with the help of its weatherman, Harry Caine, to encourage friends and family to visit.

The campaign could work well, with its level of humour and personalisation, coupled with the unpredictable weather we face in Britain.

Gnomes go on the rampage

Ikea has asked you to retake your home from clutter, now they want you to retake your garden for the summer.

In a new ad from Mother, we see a couple trying to spruce up their outdoor space only to find they face opposition from some diminutive foes.

A clever and entertaining advert, worth the 2 minutes of your time,  watch it below.

Top 20 marketing flops of 2012

Adweek, in the US, takes a look at the Top 20 Marketing Flops of 2012. 

A great round up including ads from Harvey Nichols, that see models wetting themselves, to IKEA removing all the women from its catalogue in Saudi Arabia.

One not to be missed. Click here to see the Top 20.

Darren the Bear tells his story

You may have seen the new IKEA ad 'Playing with my friends' on TV recently featuring over-sized toy characters sitting down for dinner.

But have you seen the 'making of' film featuring one of the lead actors, Darren the Bear.

A great pseudo-documentary featuring the store cleaning bear who gets his big break in the ad and changes his life.

We like the subtle humour, especially the bus.

Enjoy!


Ad by Mother London

A world without textiles - Ouch!

Just imagine a world without texttiles - this is what this ad for IKEA from the States does - tin foil knickers and all!

Makes you thankful for a nice soft towel and comfy pillows.


By McCann New York