The Think Tank appointed PR agency for B3 Designers

The Think Tank is delighted to announce that it has been appointed to provide PR support for Shoreditch-based B3 Designers.
This award-winning interior design studio specializes in creating distinctive, fresh and contemporary designs for the interiors of hotels, bars, restaurants and for retail spaces.
The B3 Designers team has currently been working on a number of projects including some exciting new ‘eateries’ in the Selfridges store in Manchester… watch this space for more news.

Looking at things in a different way

Lenticular images can be a great way to get a message across. We recently used this technique in a direct mail piece for a client, taking the recipient on a journey from illustration to final design.

Applied to a rippled surface in a certain way, a lenticular image shifts in and out of focus depending on the angle you view it from, sometimes producing an animated effect.

WebUrbanist has put together a great selection of graffiti, billboards, art and even children's toys that use lenticular images to great effect.

Click here to see some great designs.

Google's office interior is a walk in the park

If you're sitting in your uninspiring office looking forward to escaping at lunch then take a look at Google's new decor. With the purchase of other social channels, such as YouTube, Google has been bringing together its businesses into one building in London and the interior is as different as you would expect.

Including deck chairs, a Routemaster bus and a bath tub for a table this certainly is an interior to inspire creativity.

See more here on WIDN

The Christmas Party 'Walk of Shame'

Keeping the festive theme going is this ad for Harvey Nichols Womenswear by DDB London.

Quite humorous and I am sure we all have similar memories, either personal or third hand. It finishes by asking viewers to share their 'Walk of shame' moments.

Definitely worth 60 seconds viewing.

Twitter launches Brand Pages

Twitter has announced that it is launching 'Brand Pages' to meet the growing demand from advertisers to be able to promote their products more prominently than at present.

The pages have two key elements, both of which are free. Ad Age tells us 'They can be customized with large header images that advertisers can use to display their logo and tagline more prominently than under the standard format, where branded elements of the page design are often partially covered by the time line of tweets. Brands can also choose to keep a particular tweet at the top of their time line, and that top tweet also auto-expands to reveal an embedded photo or video from Flickr, YouTube or other sources, without requiring the user to take action.'

Ad Age interviewed Twitter's Chief Revenue Officer Adam Bain to find out more about their plans. The launch will initially include brand pages for 21 marketers including American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell , Disney, General Electric, Hewlett-Packard, Intel and McDonald's who are all deemed strategic partners.

To read the full article please click here or to find out more about how to enhance your page click here.