Looking at things in a different way

Lenticular images can be a great way to get a message across. We recently used this technique in a direct mail piece for a client, taking the recipient on a journey from illustration to final design.

Applied to a rippled surface in a certain way, a lenticular image shifts in and out of focus depending on the angle you view it from, sometimes producing an animated effect.

WebUrbanist has put together a great selection of graffiti, billboards, art and even children's toys that use lenticular images to great effect.

Click here to see some great designs.