3D lenticular images by The Saline Project

The Saline Project are a Brooklyn based trio who are best known for creating music videos for the likes of Eminem, 50cent, and The Cure.

Their most recent project focusses on evolving the gif format to something they're calling 3D lenticular… to great effect.

The Saline Project is an award winning group of artists and have worked on many projects including when they were commissioned by ABC to make a title sequence to 110 Stories (below) which involved manipulating photographs taken on 9/11 in New York to give them depth.

Find out more here.

Looking at things in a different way

Lenticular images can be a great way to get a message across. We recently used this technique in a direct mail piece for a client, taking the recipient on a journey from illustration to final design.

Applied to a rippled surface in a certain way, a lenticular image shifts in and out of focus depending on the angle you view it from, sometimes producing an animated effect.

WebUrbanist has put together a great selection of graffiti, billboards, art and even children's toys that use lenticular images to great effect.

Click here to see some great designs.