Bounce your way across the Seine

This new concept by AZC, called ‘Bridge in Paris’, aims to bring urban dwellers back to “a state of primal happiness, of ancestral times when body and spirit were essentially free.” 

The bridge is made of three life raft-shaped inflatable modules with trampoline mesh stretched between each one and could be installed near the Bir-Hakeim Bridge on the River Seine in Paris. This is definetly a new way to get from one bank to another - fun!

You can find out more here.

Scary ad for air conditioning

This has got to be one of the oddest ads for an air conditioning company ever.

South American home electronics brand BGH has created this very atmospheric ad that features a variety of frightening sunbathers and other sun worshipers sweating away in high temperatures watched by a psychopath that wants to put them out of their 'misery'.

But its OK as he has air conditioning from BGH so he won't be heading out into the heat.

Not for the faint hearted but worth a watch just to see how they do it in South America. Apologies for the picture but it sets the scene.




Shot by Fallon London.

Great Animated Gif's

This work by filmmaker, graffiti artist, and photographer Erdal Inci, who lives and works in Istanbul, Turkey are very hypnotic.

He has been experimenting with cloned motion in video since 2004 and more recently Inci has converted several of these hypnotic videos into animated gifs.

See a more of his great images here.

Meet mini-Vinnie

Safety films seem to be having a run online at the moment - not that festive.

For those in the UK that have seen Vinnie Jones performing CPR in the latest British Heart Foundation campaign then now meet 'Mini Vinnie'.

This version of the ad is aimed at children and features 'hands-only' CPR to a lifeless body to the tune of the Bee Gees' Stayin' Alive.

A serious message but also quite funny.

Dumb way to die

Having recently featured a flight safety video on our blog we could not resist this public safety information animation for Melbourne Metro.

They wanted to point out some of the mindboggling acts of stupidity on and around their network that could have had fatal consequences. McCann turned to musician Ollie McGill and animator Julian Frost to create this memorable animated short called Dumb Ways To Die.

With 21 million views on YouTube it seems to have been popular.

Enjoy!

B2B Marketing Awards 2012

The B2B Marketing Awards are upon us with a fantastic night ahead. 

The Think Tank will be managing the awards tonight for the 5th year and we're looking forward to a successful event with quite a few surprises.

This year we also developed the creative and theme around the awards with a retro 'Airline' feel that will have everyone up in the aisles tonight.

The theme runs right across the event, so if you are coming along tonight get ready to take off but please avoid any bumpy landings (at the after-show party).

Good luck to all the shortlisted entrants and have a great night.

From all at 

The Think Tank Team.

Festive cheer with Dior

If you're looking for a little festive cheer then take a look at how the Parisians do it.

Printemps, a department store in the centre of Paris, has been taken over by Dior for the festive period in some style.

The Christmas centerpiece is a helix staircase, descending 11 meters from the atrium ceiling, featuring a cluster of delicate mannequins dressed in six magnificent Christian Dior Haute Couture pieces and window displays to challenge the traditional London windows of Fortnum and Mason and Selfridges.

Take a look at the video below or visit Yatzer to see more of this fantastic display.

Explore the stars with Google

Explore the stars with this Chrome experiment from the Google Data Arts team - an amazing interactive exploration of space including 100,000 stars.

Start viewing the universe and zoom in to see individual solar systems and stars - click on the star to read more.

WOW!

Click here.

Impressive architectural photography

We came across these great architectural photographs from by photographer Nick Frank who is based in Munich, Germany.

Great work and see more here on Behance.

Morphing business card

Vintage furniture retailer Bentply has come up with a rather interesting business card. 

The card is made from kiss-cut plywood and can be made into a mini bent chair - a replica of an iconic 1934 armchair designed by Gerald Summers.

A very inventive and fun way to get people to remember your brand, whilst also pandering to their creative side.

Find out more about London retailer Bentply here.

Boss launches innovation in privacy seating

Boss Design has created a totally symmetrical personal seating unit that boasts advanced acoustic qualities.

Cega is formed by a profile cut tubular construction and features advanced internal heat welded vertical fluted upholstery. It has a contoured design has been developed to reduce peripheral vision and external noise, whilst the open top structure allows for the correct level of ambient light to pass through the system.

Cega is available as a static unit or as a 360 degree swivel alternative for enhanced privacy. 

A great piece of design and function - perfect for public spaces where privacy is required.

See more at Boss Design.

First 3D photo booth

The world has seen the introduction of the first 3D photo booth and, yes, it is in Japan.

Rather than printing photos of you it prints a 3D model - absolutely brilliant.

You simply step into a normal photo booth and it prints out a tiny 3D figure. However its not cheap - your very own 3D model will set you back between $260 and $530. The prototype photo booth is in operation until January.

Here are some images of the great models that have been printed.