Sculpture from stacked chairs

For the 2012 Abu Dhabi Art Fair Japanese artist, Tadashi Kawamata, created a huge structure out of chairs.

"Chairs for Abu Dhabi" took five days to create and reached the 20 foot high ceiling of the gallery it was housed in.

It created a focal point for the event and a pavilion for people to try to escape the hustle and bustle of the fair and proved to be a popular meeting point.

Tadashi is renowned for using recycled materials or scrap, using metal, wood, plastic and, in this case, used chairs, ranging from sofas and benches to stools and arm chairs.

A stunning structure that 'pays homage to humanity’s diversity, unity and interconnectedness', according to the artist.

Images from Daniel Suarez for Reuters

Winner Airways Comes to B2B Marketing Awards

Last week saw another great B2B Marketing Awards which appeared to be enjoyed by all.

The Think Tank managed the event again this year as well as developing the creative theme, High Flyers, which featured a retro airline feel that was carried across all the marketing materials as well as the event itself.

There were a lot of surprises on the night with guests greeted by air hostesses, their own safety instructions and oxygen, just in case, on the tables.

We also created an short animated safety video to kick off proceedings which, if you were not able to be there, you can now view below.

Enjoy!

B2B Marketing Awards 2012

The B2B Marketing Awards are upon us with a fantastic night ahead. 

The Think Tank will be managing the awards tonight for the 5th year and we're looking forward to a successful event with quite a few surprises.

This year we also developed the creative and theme around the awards with a retro 'Airline' feel that will have everyone up in the aisles tonight.

The theme runs right across the event, so if you are coming along tonight get ready to take off but please avoid any bumpy landings (at the after-show party).

Good luck to all the shortlisted entrants and have a great night.

From all at 

The Think Tank Team.

Teleport between cities

To celebrate the launch of the new direct TGV service between Lyon and Brussels, French train operator SNCF created a "teleportation device" that instantly transported the Lyon public into the heart of Brussels.

They created a box that was situated in Lyon's Place de la République on 21 September and invited passers-by to "take a look at Brussels", by peering through a hole in one of its sides. Multiple screens connected by satellite then transmitted their faces to another set-up in Brussels's Mont des Arts square, while also feeding back images and sound to participants.

The result was an intercity interaction with bands and all.

Take a look at the video to find out more. (Concept by TBWA Paris)

Developing the creative campaign for the B2B Marketing Awards 2012

Having managed the B2B Marketing Awards event for the past five years, The Think Tank was approached by the organisers, Silver Bullet Publishing, to develop the creative theme for the 2012 awards.  

Seeking to engage a wider audience, and increase entry levels from  all sectors of the B2B marketing industry, The Think Tank was asked to produce a campaign that would resonate with marketers from both agency and client side and encourage them to engage with the awards at various levels. It was also very important that the theme could work in an integrated manner across a range of marketing channels as well as providing an engaging and fun format for the Awards event itself.  

The Think Tank developed several concepts that would answer the brief and the High Flyers campaign was chosen. This is designed to celebrate the outstanding creativity in the B2B Marketing sector and position the awards as the premier industry event, not only for agencies but also for clients side marketers.  

The flexibility provided by the 'retro feel' creative execution allows the campaign to be extended from launch to the event and beyond, offering B2B Marketing the continuity of message they were looking for in 2012.  

The Think Tank is continuing to develop an integrated campaign to promote the awards over the coming months and encourage entry and engagement.

For more information about the awards please click here.

Burberry goes on world tour

Burberry launched their flagship store in Taipei in April with Burberry World Live, a 360 immersive experience.

A custom-made cylindrical space was designed by Christopher Bailey and brought to life the Burberry worlds of British Heritage, Fashion, Music and Weather.

It combined an eight part 360 degree film, a live musical performance and digital weather experience. Burberry World Live will be touring the world, coming to cities including London, Hong Kong and Chicago later this year.The multi sensory experience blurs the physical and digital dimensions of the brand to great effect.

Quite an experience. See how the event went below:

The Gopher Hole celebrates its first year in Primary style

The Gopher Hole, an independent space for emerging architecture and design in London, has been in operation for just over a year.

To celebrate this and thank some of their participants, exhibitors and visitors they invited illustrator Shin-Hye Lee to commemorate 2011 with a new work.   

The illustration is the first of The Gopher Hole's annual commissions to an emerging designer. Shin-Hye has made 'Year One 2011' in the style of a primary school tea-towel, using different drawing techniques - sometimes using her left hand - to illustrate some of the figures who have contributed to The Gopher Hole during the year.

A fun way to celebrate a successful first year. See more here.

The Dinosaurs are Unleashed at the O2

Reminiscent of the classic film 'One of our Dinosaurs is Missing' the dinosaurs arrive at The O2 for the opening of the UK's latest family attraction, Dinosuaurs Unleashed 2011.

The Think Tank has been working hard in preparing all the marketing activity around this event, set to kick off with a celebrity and press Preview event on Saturday 19th February.

With more than 20 lifesize animatronic dinosaurs and loads of interactive experiences, Dinosaurs Unleashed at The O2 is going to the event of 2011.

See the dinosaurs arrive below or click here to visit the Dinosaurs Unleashed web site.