PR for Dinosaurs at The O2

Creating an impact from the word go, The Think Tank supported Dinosaurs Unleashed with a range of PR tactics including press releases, press visits and tours, interviews and competitions for the print media, and B Roll footage for the broadcast media.

We worked with a very diverse range of media from mumsnet to the Evening Standard and Time Out to ITV, Mayfair Life and Dinomite magazine to ensure as many bases were covered as possible to get the message out and to encourage visitors to this new attraction in London.

To see more click here

Dinosaurs Unleashed launch a great success

The launch of Dinosaurs Unleashed at The O2 on February 19th was a great success, with more than 400 press and their children attending the launch event and coverage across broadcast and national press.

The Think Tank has provided a completely integrated marketing service to the organisers, including strategic direction, media planning, outdoor advertising, media relations, direct marketing, event support and digital services, resulting in an amazing first week for this landmark attraction.

With coverage achieved on Day Break, This Morning, the Vanessa Show and many other radio, national and local media outlets the launch of Dinosaurs Unleashed has exceeded all expectations.

On throughout 2011 and into 2012, The Think Tank will be continuing to provide a range of marketing and PR services to help continue the success of Dinosaurs Unleashed.

For more information about Dinosaurs Unleased at The O2 click here or view the video below.

The Dinosaurs are Unleashed at the O2

Reminiscent of the classic film 'One of our Dinosaurs is Missing' the dinosaurs arrive at The O2 for the opening of the UK's latest family attraction, Dinosuaurs Unleashed 2011.

The Think Tank has been working hard in preparing all the marketing activity around this event, set to kick off with a celebrity and press Preview event on Saturday 19th February.

With more than 20 lifesize animatronic dinosaurs and loads of interactive experiences, Dinosaurs Unleashed at The O2 is going to the event of 2011.

See the dinosaurs arrive below or click here to visit the Dinosaurs Unleashed web site.