Skype challenges impersonal social media in new ad campaign

Skype has launched a new ad campaign challenging the lack of humanity in social media and focussing on the theory that technology makes communication more efficient, but less personal.  

In a $12 million campaign Skype looks to leverage consumer anxiety about alienation promoting that it is better to talk face to face than via text or Twitter. The campaign launched last week in transport hubs, like Heathrow Airport, with a series of ads by Pereira & O'Dell which challenge the superficiality of text-based technology like Facebook, Twitter and SMS.  

These are quite challenging and make you think about how social channels are changing our lives, similar to the impact that email had a few years back. We often talk in the office about how email has killed the art of conversation. How will social channles eventually change the way we communicate?

What do you think?

Mini poster sites for a mini series

To promote Channel 4's new series 'Seven Dwarves' twenty miniature billboards were placed in various locations around London. Complete with working lights each was a perfect scale model of a 48-sheet poster site.

The sites announced the launch of the new series however they appear to have been very popular as all 'disappeared' very quickly, but what a great idea!

Concept and design by 4Creative
Photographer Gary Salter

Dinosaurs Unleashed launch a great success

The launch of Dinosaurs Unleashed at The O2 on February 19th was a great success, with more than 400 press and their children attending the launch event and coverage across broadcast and national press.

The Think Tank has provided a completely integrated marketing service to the organisers, including strategic direction, media planning, outdoor advertising, media relations, direct marketing, event support and digital services, resulting in an amazing first week for this landmark attraction.

With coverage achieved on Day Break, This Morning, the Vanessa Show and many other radio, national and local media outlets the launch of Dinosaurs Unleashed has exceeded all expectations.

On throughout 2011 and into 2012, The Think Tank will be continuing to provide a range of marketing and PR services to help continue the success of Dinosaurs Unleashed.

For more information about Dinosaurs Unleased at The O2 click here or view the video below.