To promote Channel 4's new series 'Seven Dwarves' twenty miniature billboards were placed in various locations around London. Complete with working lights each was a perfect scale model of a 48-sheet poster site.
The sites announced the launch of the new series however they appear to have been very popular as all 'disappeared' very quickly, but what a great idea!
Concept and design by 4Creative
Photographer Gary Salter
Thursday, 27 October 2011
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