Three Classic Social Media Campaigns

Having challenged the office to think of some classic social media and viral campaigns we have chosen three that have their made their mark over the past few years and made us laugh. What do you think?

1.  Evian - 'Roller Babies'
A classic integrated campaign that featured babies break dancing and roller skating to Rapper's Delight. Now with almost 50million views of YouTube and several other spin off videos including interviews - a global success story. Oh, and very funny!

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2.  Old Spice - 'Smell Like a Man, Man'
Isaiah Mustafa had already become popular in the Old Spice TV ads but this was extended when a campaign was created that allowed him to interact with the audience, responding to questions via online videos and Twitter. The campaign quickly spread around the world creating a new life for the Old Spice brand proving that customer interaction is key to successful social media campaigns.  

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3. Office Max - 'Elf Yourself'
This US office supply retailer has been 'elfing' people around the world for five years. Transforming customer's faces into dancing elves. The result of the first campaign was 122 million elves and great brand awareness. And they have continued the tradition each year since. Great fun and created a spin off business, Jib Jab. Get ready for 2011 Season.

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