Old Spice hacks Instagram with 'Choose Your Own Adventure' game

Do you have fond memories of 'Choose Your Own Adventure' games? Well, Old Spice has resurrected them by weaving its brand into Instagram through the use of tagging.

Traditional 'CYOA' games tended to be in book form, with readers playing an active role in deciding the plot's outcome - which often involved fantasy or science fiction elements.

Old Spice's spin on the game lets users search for tags, which lead to new Instagram accounts that one by one reveal the story, with the use of retro monsters, robots, and superheroes giving the game a retro, light-hearted feel. 

Give the game a go here and tell us if other brands should make their own.

Scratch-and-Sniff banner ad

From the company that brought you 'the man your man could smell like' comes a new kind of banner ad. Old Spice, who are becoming renowned for their crazy ad antics has produced the internet's first scratch-and-sniff banner advert.

Unlike Google's April Fools joke, this one won't have you pressing your nose up to the screen, instead you fill in a form and they will send you "the smell of the Internet".

Another clever and amusing campaign from the brand, promoting their Wolfthorn line of products.

Take a sniff for yourself here or see it in action over on the Onion's Sport Page.

Top 10 Super Bowl ads of all time

We at The Think Tank love two things, Top 10's and great adverts, so here's Marketing Week's Top 10 Super Bowl Adverts of all time!

With the Super Bowl only round the corner (3rd February in-case you were wondering), Marketing week has done a round up of their favourite commercials that have aired during America's most-viewed sporting event, with the cost for the ad space reaching astronomical amounts.

Whilst the Top 10 is for commercials shown in the U.S. some may be familiar to U.K audiences too with the Volkswagon "Force" advert, or the Budweiser "wassup" advert included in the round-up. 

Have a look at the full Top 10 here.

A great ad for Bounce? Or is it?

This is a great ad for Bounce with a few surprises! We'll leave it at that.

Good viewing.

View in full screen for the full impact.

New Old Spice Advert tells men to "Smell Better Than Yourself"

Old Spice is back with another unique advertisement. This time the scents of Old Spice turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery, encouraging men across the world to "Smell Better Than Yourself." See the video below or click here.

Three Classic Social Media Campaigns

Having challenged the office to think of some classic social media and viral campaigns we have chosen three that have their made their mark over the past few years and made us laugh. What do you think?

1.  Evian - 'Roller Babies'
A classic integrated campaign that featured babies break dancing and roller skating to Rapper's Delight. Now with almost 50million views of YouTube and several other spin off videos including interviews - a global success story. Oh, and very funny!

Click here to view    





2.  Old Spice - 'Smell Like a Man, Man'
Isaiah Mustafa had already become popular in the Old Spice TV ads but this was extended when a campaign was created that allowed him to interact with the audience, responding to questions via online videos and Twitter. The campaign quickly spread around the world creating a new life for the Old Spice brand proving that customer interaction is key to successful social media campaigns.  

Click here to view











3. Office Max - 'Elf Yourself'
This US office supply retailer has been 'elfing' people around the world for five years. Transforming customer's faces into dancing elves. The result of the first campaign was 122 million elves and great brand awareness. And they have continued the tradition each year since. Great fun and created a spin off business, Jib Jab. Get ready for 2011 Season.

Click here to view