Now being a social influencer can get you into airport lounges

American Airlines has rolled out a new perk for social media users, use of their Admirals Club lounges, regardless whether you are flying with them or not.

To gain a one-day pass for the club, you need to have a Klout score of 55. What does this mean? Klout is a tool that measures your usage and engagement on social media, including Facebook, Twitter, Instagram and LinkedIn.

The perk includes almost 40 lounges across the world including airports in San Francisco, Dallas, Los Angeles, New York, Tokyo and London.

With others already signed up to Klout Perks including Sony, Nike, Microsoft, Disney, Audi and Gilt, this is a major push by the social measurement tool.

A clever development, but one can't help to think that social influencers may see through it, regardless of whether they take advantage of it or not.

Top 10 Super Bowl ads of all time

We at The Think Tank love two things, Top 10's and great adverts, so here's Marketing Week's Top 10 Super Bowl Adverts of all time!

With the Super Bowl only round the corner (3rd February in-case you were wondering), Marketing week has done a round up of their favourite commercials that have aired during America's most-viewed sporting event, with the cost for the ad space reaching astronomical amounts.

Whilst the Top 10 is for commercials shown in the U.S. some may be familiar to U.K audiences too with the Volkswagon "Force" advert, or the Budweiser "wassup" advert included in the round-up. 

Have a look at the full Top 10 here.

Top five brands that don't need a name

Marketing Week has compiled a list of their top 5 brands that don't need a brand name, inspired by a recent campaign by Selfridges called "no noise".

The idea behind the campaign is to remove the clutter and avoid the bombardment usually associated with shopping, working on a principle put in place since the shop first opened- the Quiet Room, a space where shopper's can escape the hustle and bustle of the shop floor and relax. To return to these roots, Selfridges has worked with some major brands to produce products that don't have a brand name on them, just their usual packaging and logos, thus removing the noise of major brand-names.

The article features brands that, if you haven't heard of, means that you must have been living in a cave for the last 100 years, and makes a valid point that these particular brands are recognisable from their logos or packaging alone, such at the classic colour of Cadbury chocolate, or the distinct "swoosh" emblem used by Nike, or even the classic red cross of The British Red Cross

See their full top 5 here.

Get your boots on with Nike Football

Get your football boots ready for Euro 2012 with this interactive video by Nike Football.

Featuring some of Europe's biggest football stars, look out for the hidden videos to interact with from the Nike Barber Shop to training with Ronaldo.

Get you kit on for a high energy ride!

Enjoy

Click here to view

Nike ad is a running romantic comedy

Fancy a bit of running romantic comedy - well this Nike ad will be a treat.

Featuring a couple living on opposite coasts in the US, it starts off quite cheesy but soon brings on the humour.

It is quite similar in style though to the Match.com ads running in the UK.

Directed by Rattling Stick's Ringan Ledwidge, the film promotes the Nike Free Run+ 3.

Award winning ads of 2011 - the Gunn Report

The Gunn Report for 2011 has been released. This comprehensive report combines the winners' lists from all of the world’s most important advertising award contests and establishes the annual worldwide league tables for the Advertising industry.

It seems that it was a pretty good year for the Wieden + Kennedy network.... For the first time in the Gunn Report's history, Wiedens has won the top two places in the Most Awarded Agency category, with Wieden + Kennedy Amsterdam coming top, and W+K Portland in second place.

The UK came second in the most awarded countries:

Most Awarded Countries in the World in 2011

1. USA
2. UK
3. Brazil
4. Argentina
5. Germany

For the complete list winners from the Gunn Report visit the Creative Review blog.

And, below is the most awarded TV commercial for Nike: