Superbrands of 2013

Superbrands UK has announced their annual league tables for brands in the UK.

The league tables are based upon many different factors from sector reports to blogs to public nominations, and are narrowed down to a preliminary shortlist of 1700.

Through ratings given by judges and then a public vote this number is whittled down to 500 'Superbrands'. These are then seeded in order of ratings, which results in the main 
B2C (business to customer) table and a B2B (business to business) table.

All those involved in the voting process are asked to bear in mind the following definition: ‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’

The judging panel gives each brand a rating from 1-10, but members are not allowed to vote on brands they work with, competitor brands or those they are unfamiliar with, and the lowest scoring brands are removed from the shortlist.

In addition, the voters are asked to judge brands against the following three factors: quality, reliability and distinction.

The league tables show that Google, Apple and British Airways are highly rated as both B2C and B2B brands; making the top 10 of both tables. Apple lost out to Rolex for the top spot in the consumer table, but was able to snatch it in the business table. The full tables are below, and you can read the full results here.

The B2C Superbrands are
1. Rolex
2. Apple
3. Microsoft
4. British Airways
5. Coca-Cola
6. Google
7. Hilton
8. Heathrow Airport
9. Kellogg’s
10. Mercedes-Benz
11. BMW
12. Heinz
13. BBC
14. Facebook
15. Lego
16. Disney
17. Marks & Spencer
18. BP
19. Dulux
20. Nescafé

Whilst the B2B Superbrands are:
1. Apple
2. British Airways
3. Google
4. Visa
5. Virgin Atlantic
6. IBM
7. Shell
8. Microsoft
9. London Stock Exchange Group
10. Mastercard
11. BP
12: BT
13. Bosch
14. Samsung
15. FedEx
16. Rolls-Royce Group
17. Royal Mail
18. PayPal
19. GlaxoSmithKline
20. DHL

Top five brands that don't need a name

Marketing Week has compiled a list of their top 5 brands that don't need a brand name, inspired by a recent campaign by Selfridges called "no noise".

The idea behind the campaign is to remove the clutter and avoid the bombardment usually associated with shopping, working on a principle put in place since the shop first opened- the Quiet Room, a space where shopper's can escape the hustle and bustle of the shop floor and relax. To return to these roots, Selfridges has worked with some major brands to produce products that don't have a brand name on them, just their usual packaging and logos, thus removing the noise of major brand-names.

The article features brands that, if you haven't heard of, means that you must have been living in a cave for the last 100 years, and makes a valid point that these particular brands are recognisable from their logos or packaging alone, such at the classic colour of Cadbury chocolate, or the distinct "swoosh" emblem used by Nike, or even the classic red cross of The British Red Cross

See their full top 5 here.

Top Five Building Product Brands Chosen by Architects

A new survey of UK architects lists Kingspan, Trespa, Velux, Schüco and Otis as the "strongest brands in building materials."

In the Q1 2011 research from the European Architectural Barometer, which is a quarterly study of attitudes of 1200 architects across Europe, architects were asked which brands they perceived as "strongest" in building materials such as bricks, concrete, mortar, insulation, facade and cladding material, aluminium systems, construction floors and roofing material. The top five firms for the UK were Kingspan (with 40% of responses), Trespa (15%), VELUX (8%), Schüco (7%) and Otis (6%).  

Read more on Building Products