The colours of marketing

When branding a company or product a lot of thought needs to go into the colour used as it has been proven that certain colours provoke certain psychological responses.

For example, most fast-food chains use red to provoke hunger, whilst luxury brands will tend to use black, gold, silver or white to convey a feeling of sophistication.

These and other reactions to different colours are highlighted by the infographic to the right.

Featured on PR Daily, the infographic was produced by CertaPro Painters, possibly a marketing ploy of their own.

Top five brands that don't need a name

Marketing Week has compiled a list of their top 5 brands that don't need a brand name, inspired by a recent campaign by Selfridges called "no noise".

The idea behind the campaign is to remove the clutter and avoid the bombardment usually associated with shopping, working on a principle put in place since the shop first opened- the Quiet Room, a space where shopper's can escape the hustle and bustle of the shop floor and relax. To return to these roots, Selfridges has worked with some major brands to produce products that don't have a brand name on them, just their usual packaging and logos, thus removing the noise of major brand-names.

The article features brands that, if you haven't heard of, means that you must have been living in a cave for the last 100 years, and makes a valid point that these particular brands are recognisable from their logos or packaging alone, such at the classic colour of Cadbury chocolate, or the distinct "swoosh" emblem used by Nike, or even the classic red cross of The British Red Cross

See their full top 5 here.

Campbell's Soup issues limited-edition Warhol cans

To celebrate the 50th anniversary of Andy Warhol's use one of a can in his art Campbell's Soup has released a series of limited-edition soup cans.

Warhol famously featured Campbell's' cans in several of his paintings and screenprints from 1962.

These special edition cans are not exact replicas from Warhol's art however they reference the bright colours he included in his 1965 series.

Cans will only be on sale at Target in the US, with 1.2 million cans released, at 75 cents each and already they are springing up on eBay.