The colours of marketing

When branding a company or product a lot of thought needs to go into the colour used as it has been proven that certain colours provoke certain psychological responses.

For example, most fast-food chains use red to provoke hunger, whilst luxury brands will tend to use black, gold, silver or white to convey a feeling of sophistication.

These and other reactions to different colours are highlighted by the infographic to the right.

Featured on PR Daily, the infographic was produced by CertaPro Painters, possibly a marketing ploy of their own.