When branding a company or product a lot of thought needs to go into the colour used as it has been proven that certain colours provoke certain psychological responses.For example, most fast-food chains use red to provoke hunger, whilst luxury brands will tend to use black, gold, silver or white to convey a feeling of sophistication.
These and other reactions to different colours are highlighted by the infographic to the right.
Featured on PR Daily, the infographic was produced by CertaPro Painters, possibly a marketing ploy of their own.
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