B2B Marketing has issued a new report on Best Practice use of Pinterest. It looks at one of the fastest growing social media platforms, Pinterest, and examines the potential benefits for B2B companies looking for another marketing channel to target their customers.
This best practice guide looks at the first principles of using Pinterest, through to creating a content strategy to build up brand loyalty, develop better customer service and gain customers’ trust. They say, 'The platform enables businesses to share visual messages with their audience, which, in turn, develops the brand, drives engagement and can strengthen their thought leadership position.'
Details of the report:
Understand the fundamentals of using Pinterest – the origins of Pinterest and how to leverage it to achieve marketing objectives.
Use Pinterest for brand development – create a brand personality to communicate your brand message responsibly.
Measure audience engagement – look for users repinning your brand regularly and use this information to improve your targeting and branding strategies.
Interact with your customers and prospects – if you notice fans taking an interest in your brand (positive or negative) there are various ways you can strike up a conversation.
The guide covers:
Strategy – integrating Pinterest into your social media and content marketing strategy.
Metrics – measure the effectiveness of your social media activity to build better customer service and advance brand development.
Content and timing – deliver a constant stream of relevant, qualified and valuable content.
You can order the report here for £99.
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