Get the most out of your LinkedIn Company Page

Professional networking site LinkedIn has produced a useful little slideshare which gives the top ten tips for Company Pages.

They asked for tips from some of the 2012 Best Company Page winners, which included Adobe and Hubspot.

At the end of the presentation LinkedIn summarise their 3 main tips for better engagement;
1. Add an image
2. Post status updates
3. Add products or services

The reasoning for these three? Imagery speaks more to people, hence why Pinterest and Instagram grew so quickly. Status updates keep you in the mind of your followers and of course having your products and services allows people to see what you do without having to click through to your website.

Other comments to take away from this would be:
'Before posting an update, ask yourself - "Would I want to read this story? Would I want to share this with my connections?"'

'Listen to your audience. Look at the Company Page Insights, read comments, make connections'

Take a look at the full list here and let us know which tips you like the most.

B2B Marketing issues Best Practice Pinterest Report

B2B Marketing has issued a new report on Best Practice use of Pinterest.

It looks at one of the fastest growing social media platforms, Pinterest, and examines the potential benefits for B2B companies looking for another marketing channel to target their customers.

This best practice guide looks at the first principles of using Pinterest, through to creating a content strategy to build up brand loyalty, develop better customer service and gain customers’ trust. They say, 'The platform enables businesses to share visual messages with their audience, which, in turn, develops the brand, drives engagement and can strengthen their thought leadership position.'

Details of the report:

Understand the fundamentals of using Pinterest – the origins of Pinterest and how to leverage it to achieve marketing objectives.

Use Pinterest for brand development – create a brand personality to communicate your brand message responsibly.

Measure audience engagement – look for users repinning your brand regularly and use this information to improve your targeting and branding strategies.

Interact with your customers and prospects – if you notice fans taking an interest in your brand (positive or negative) there are various ways you can strike up a conversation.

The guide covers:
Strategy – integrating Pinterest into your social media and content marketing strategy.
Metrics – measure the effectiveness of your social media activity to build better customer service and advance brand development.
Content and timing – deliver a constant stream of relevant, qualified and valuable content.

You can order the report here for £99.

See how top tech site make their money

Ever wondered how the top online tech sites make money and whether they are profitable.

Then take a look at the 'How they make money' web site for all the answers.

Click here.

Goldman Sachs ridiculed across social channels

This was a bad publicity week for Goldman Sachs following the publishing of a letter from a disgruntled employee.   

The content of this letter hit the news worldwide and soon became a social media talking point, at which point it took on a life of its own. From comic blog entries like this one called 'Oscar the Grouch Resigns' (from Sesame Street fame) to a plethora of entries across Pinterest.  

This is a classic case of how just one employee can quickly damage the reputation of a business and how social media spreads the message at an exponential rate. Whether the employee was right or wrong is not for us to judge, however it does demonstrate why businesses should have crisis planning in place to quickly limit the potential damage of such an action. Social Media adds to the potential risk and businesses should be actively monitoring channels to ensure that they are aware of what is being said about them by customers, employees and the general public. A forewarned business is a prepared business.  

It is frightening just how quickly the reputation of a business can be damaged through the posting of video content on social channels - remember the safety demonstration that turned out not to be so safe!



It is difficult to tell just how much this will damage the reputation of Goldman Sachs however in the short term it wiped $2bn off their market value - not a good day at the bank!

UK Pinterest users buck US trend

A recent study has shown that Pinterest is more popular with men than women in the UK. This is, at first glance, quite surprising seeing as 83 per cent of Pinterest’s US users are women.

However, a closer look at the data reveals that many UK users are in fact professionals working in the media industry. This perhaps explains why the gender split is more even in the UK (44 per cent female, 56 per cent male) compared to the US, where women have adopted the site for social rather than professional reasons.

We expect to see this gender trend reverse in favour of women later in 2012 as Pinterest grows its UK user base.

To read more about the research’s findings on Pinterest users click here.

'Trendfear' and how it's impacting upon communications

There was a great article on the BBC website earlier this week by Tom de Castella looking at ‘Trendfear’ – the nagging anxiety at the back of your mind that you are missing out on something.   

While marketers traditionally referred to such groups as early adopters, in the digital world, where many of us find ourselves now living and working, just keeping up with what’s new is often a challenge. There is a potential for information overload, and conversely for only sharing information within or between specific groups.   

Tom cites the circumstance of finding yourself baffled by the rise of ‘dual screening’ – ie watching television and posting instant reactions on Twitter. However, for ardent fans (or critics) of a programme it's probably just the outlet they have been looking for.  What if you do feel left behind when you read a story in the newspaper when you could have been watching it unfold through digital media?

In communication terms it adds a layer of complexity to how we, as professionals, need to approach media strategies. But as consumers we also becoming more aware that trends, like some products we may have experienced, can fail to live up to the hype? 

For example, we’re keeping a watching brief on Pinterest* here at The Think Tank, and we think it will be great for sharing design ideas and inspirations. We’ll keep you updated.  

*An online pinboard where you can post images and inspiration (already in the top 10 social networks in the USA). Find out more here.