Professional networking site LinkedIn has produced a useful little slideshare which gives the top ten tips for Company Pages. They asked for tips from some of the 2012 Best Company Page winners, which included Adobe and Hubspot.
At the end of the presentation LinkedIn summarise their 3 main tips for better engagement;
1. Add an image
2. Post status updates
3. Add products or services
The reasoning for these three? Imagery speaks more to people, hence why Pinterest and Instagram grew so quickly. Status updates keep you in the mind of your followers and of course having your products and services allows people to see what you do without having to click through to your website.
Other comments to take away from this would be:
'Before posting an update, ask yourself - "Would I want to read this story? Would I want to share this with my connections?"'
'Listen to your audience. Look at the Company Page Insights, read comments, make connections'
Take a look at the full list here and let us know which tips you like the most.
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