Car manufacturers sometimes have a hard time relating the latest money-saving technology in their cars to their customers every day lives. Seat Germany may have managed it with the help of Grey Worldwide Dusseldorf.
To demonstrate how their new "Brake Energy Recovery System" which saves the energy normally lost during braking and reuses it when the accelerating, they fitted out one of their Seat Alhambra's as a taxi, added some cameras and a special glitch with the meter.
A clever marketing ploy to show consumers how they can save money, the video is definitely one to watch.
See it below.
Wednesday, 17 April 2013
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