In an unusual stance, American chain Kmart has released an ad on YouTube that plays on a certain phrase. The idea of the advert is to promote the concept of having your purchases delivered to your door direct from the store, including clothing and furniture.The concept, created by DraftFCB Chicago, uses American colloquialisms of shipping instead of delivery, and of course pants instead of trousers.
Whilst only currently being shown on YouTube, the video has in a short time gained close to 10 million views, which could be enough for the company to decide to give it some air time on main-stream television.
The whole add is very much a clever play on words, all the while bordering on profanity, so be careful about putting the volume too loud!
Take a look at the ad below and let us know what you think.
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