Google starts filming underwater Street View

Mapping the world is a goal of Google and to take it to the next level they have started to map what is beneath the seas as well.

They have unveiled their first  images of their "underwater Street View" covering the barrier reefs in Australia, the Philippines and Hawaii, with more to come.

You can view and interact with some of the beautiful images here or take a look at the video below.

Tweet Shop opens in Central London

Kellogg's has opened a pop-up shop in SOHO, London that bridges the gap between social currency and real-life money.

The shop offers you a menu of Special K Cracker Crisps and accepts Tweets as currency to buy them. Combining social media and real-life interaction the promotion not only engages those that tweet to buy a special pack but also across social channls as the word spreads.

The response has apparently been very positive, always a gamble when asking consumers to Tweet about your business, as Waitrose found out recently.

If you missed the shop I'm afraid that it closed yesterday, 28th September, but you can find out more about this interesting multi-media experience below.

Samsung attacks Apple in mobile phone battle

Samsung attacks Apple in new ad for the Galaxy S III.

Whilst iPhone fans queue for the new iPhone 5 Galaxy users demonstrate why the new big thing is already here.

Enjoy!

A new taller iPhone 5

With the much heralded launch of the iPhone 5 there had a to be a few parody ads around.

Panoramic views, full body 'face time' and apps to die for - we think that this could really catch on.

Enjoy!

A little 'Hangman' distraction with the Guardian

If you fancy a little distraction then check out The Guardian's weekly Hangman game - simple, vintage fun!

Click here to get started.

The way journalists use social media

Global public relations software and media tools provider Cision has conducted a study into the use of social media by journalists.

In the 2012 Social Journalism Study they asked journalists how they use social media, and how it impacts their work. A summary of the very interesting results can be seen in the infographic below or you can download the full study by clicking here.

It's a must for all PR professionals and marketers.

A musical swinging experience

An unintentional Montreal theme continues with this post looking at a new installation of 21 Swings that combined to create beautiful music.

21 Swings offers a fresh look at the 'idea of cooperation and the notion that we can achieve more together than separately'. In essence it is a giant instrument that is made of 21 musical swings with each swing triggering different notes when in motion.

All the swings together compose a unique piece of music, but some sounds and notes can only emerge from cooperation and synced movement to reveal the installations true potential.

The project was created by Daily Tous Les Jours who are developing a travelling version of installation to take around the world.

See more of this great installation below and read more here at http://dailytouslesjours.com/

21 Balançoires (21 Swings) from Daily Tous Les Jours on Vimeo.

Multimedia show lights up Gaudi's Sagrada Familia in Barcelona

The Moment Factory, an internationally renowned new media and entertainment studio based in Montreal, Canada, has created a stunning multimedia experience in Barcelona to be displayed during La  Merce festival.

They were invited by the City of Montreal to create a seven-act multimedia show to be launched on 21st September and running at various times for three days.

The work is called Montreal signe Ode à la vie and is a combination of animation, images, film and sound projected onto the Nativity façade of the Sagrada Familia basilica. It was inspired by Gaudi, for whom “creation continues incessantly through the media of man,” and based on an original idea by Renaud Architecture d’événements.

For three nights the show will illuminate – for the first time – the Nativity façade of the Sagrada Familia with an ode to the creation of the world, humanity and life!

It is simply stunning and a preview can be seen in the video below. Alternatively a live feed will be shown here from Sunday 23rd September.

Sagrada Familia (Ode à la vie) - Démo officiel from Moment Factory on Vimeo.