An novel way to promote WIFI

This may be taking experiential activities a bit far but an intertesting take on community engagement in Mexico.

Mexican internet portal Terra is offering free wifi for dog owners who poop and scoop. Piloting the concept in 10 parks across Mexico City, when people throw away their bags of poop in a special contraption in the park, it calculates the weight and then Terra gives everyone free minutes of Wi-Fi in the park.

The greater the weight, the more minutes -- they have even supplied a chart that estimates the number of minutes by dog type.

An interesting concept but not sure whethe rit would work in the UK.

See the video here:

Raising the profile of Signalling Solutions

In the build up to a period of significant investment in the UK's rail infrastructure Signalling Solutions approached The Think Tank to raise the profile of the brand and support the marketing function of the business in a variety of ways.  

Signalling Solutions is a joint venture between leading energy and transport solutions company Alstom and Balfour Beatty, one of the world's leading infrastructure businesses. It was formed to provide advanced signalling solutions to the rail sector in the UK, combining the technology of Alstom with the contracting expertise of Balfour Beatty. The company provides design, installation, testing, commissioning and product support for signalling, power and telecommunications applications. 

In answer to the brief, The Think Tank developed an eye-catching advertising campaign that promoted the three core products provided by Signalling Solutions. These combined abstract images that represented the core benefits of the products alongside a new brand style for current and future advertising.  

This campaign was also extended to a corporate advert which brought together the three core solutions to demonstrate the opportunities for integration that Signalling Solutions offers.  

An advertising schedule was planned by the client with ads appearing across the rail press in the build up to a series of tender opportunities. The goal was to position the Signalling Solutions brand at the forefront of the minds of specifiers and purchasers within the sector during this period, raising awareness whilst also communicating the brand ethos and values.   

Find out more about Signalling Solutions here.

Film on the Rocks is all at sea

If you fancy a night out at the cinema then you will have to get your swimming trunks on to see the first edition of Film on the Rocks at the Archipelago Cinema.

Designed by German-born and Beijing-based architect Ole Scheeren, VIP guests were taken by boat through the darkness to arrive on a glowing raft in the middle of the quiet waters of Nai Pi Lae lagoon on Kudu Island.

This beautiful setting is surrounded by a dramatic landscape of towering rocks and the audience experience combined film with nature.

“The thought of watching films here seemed surprising,“ said Ole Scheeren. "A screen, nestled somewhere between the rocks. And the audience… floating… hovering above the sea, somewhere in the middle of this incredible space of the lagoon, focused on the moving images across the water: A sense of temporality, randomness, almost like driftwood. Or maybe something more architectural: Modular pieces, loosely assembled, like a group of little islands that congregate to form an auditorium.“

The design of the Archipelago Cinema was based on techniques used by fishermen to construct floating lobster farms. It was built from recycled materials in modules that allowed flexibility for its future use. 

A fantastic experience. Find out more on Arch Daily.