Great ad campaign for Vancouver Aquarium

Found on BuzzFeed, these adverts for the Vancouver Aquarium are the work of TAXI.

Clever and thought provoking they promote the various exhibitions taking place at the aquarium.

The campaigns include pregnancy tests in men's urinals that become positive, highlighting the fact that for some sea-creatures it is the male that bears the children.

Another included a board with a shark fin, attached, whilst the advert itself was only visible at low tide, and another used it's placement on street lights to mimic the Angler Fish.

Take a look at the full collection of creative here.

Seat's money saving brakes

Car manufacturers sometimes have a hard time relating the latest money-saving technology in their cars to their customers every day lives. Seat Germany may have managed it with the help of Grey Worldwide Dusseldorf.

To demonstrate how their new "Brake Energy Recovery System" which saves the energy normally lost during braking and reuses it when the accelerating, they fitted out one of their Seat Alhambra's as a taxi, added some cameras and a special glitch with the meter.

A clever marketing ploy to show consumers how they can save money, the video is definitely one to watch.

See it below.