Found on BuzzFeed, these adverts for the Vancouver Aquarium are the work of TAXI. Clever and thought provoking they promote the various exhibitions taking place at the aquarium.
The campaigns include pregnancy tests in men's urinals that become positive, highlighting the fact that for some sea-creatures it is the male that bears the children.
Another included a board with a shark fin, attached, whilst the advert itself was only visible at low tide, and another used it's placement on street lights to mimic the Angler Fish.
Take a look at the full collection of creative here.
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