To try and address this, at least in part, Scrabble and Ogilvy Paris have created wi-fi hotspots in areas that normally have no internet connection across Paris.
The catch? You have to earn your time by playing Scrabble. Given some letters users must create a word, the higher the scrabble score for the word, the more wi-fi minutes they get.
A clever idea to promote proper spelling, Scrabble and remind people of the fun they can have with words. Take a look at the video case study below.
Scrabble WiFi - Case Study from Ogilvy Paris on Vimeo.
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