Scrabble points equal Wi-fi minutes in Paris

In this age of smartphones, tablets, emails, text messages and instant messaging, one thing has become slightly neglected: spelling.

To try and address this, at least in part, Scrabble and Ogilvy Paris have created wi-fi hotspots in areas that normally have no internet connection across Paris.

The catch? You have to earn your time by playing Scrabble. Given some letters users must create a word, the higher the scrabble score for the word, the more wi-fi minutes they get.

A clever idea to promote proper spelling, Scrabble and remind people of the fun they can have with words. Take a look at the video case study below.

Scrabble WiFi - Case Study from Ogilvy Paris on Vimeo.

A must for design and typography enthusiasts

Here's a great gift for any design and typography enthusiast - a limited edition Scrabble set that comes in a beautiful solid walnut storage case with drawer and a six-panel solid walnut, magnetized gameboard lined with slip free cork.

The solid walnut tiles feature a variety of different and exciting fonts and each limited edition set is signed and numbered.

There are only 1,200 available and when we posted this there were only 99 reminaing so you would have to be quick.

This very stylish game is available from Winning Solutions in the US.