New Twitter cards to allow email sign-ups

Twitter has unveiled a new lead generation card that allows brands to gain email sign-ups direct from tweets.

The new tool, which has been tested with a few brands already, allows users to sign up via their twitter credentials within the app or website. With one click their username and email address is completed for them and then securely sent to the brand.

This seems to be further expansion by Twitter to appeal to brands, especially following some high profile hacking that has taken place recently.

Currently the lead generation card is only available to Twitter's managed clients but there are plans to roll out globally and to small to medium businesses in the future.

Find out more on their blog.