B2B Marketing issues Best Practice Pinterest Report

B2B Marketing has issued a new report on Best Practice use of Pinterest.

It looks at one of the fastest growing social media platforms, Pinterest, and examines the potential benefits for B2B companies looking for another marketing channel to target their customers.

This best practice guide looks at the first principles of using Pinterest, through to creating a content strategy to build up brand loyalty, develop better customer service and gain customers’ trust. They say, 'The platform enables businesses to share visual messages with their audience, which, in turn, develops the brand, drives engagement and can strengthen their thought leadership position.'

Details of the report:

Understand the fundamentals of using Pinterest – the origins of Pinterest and how to leverage it to achieve marketing objectives.

Use Pinterest for brand development – create a brand personality to communicate your brand message responsibly.

Measure audience engagement – look for users repinning your brand regularly and use this information to improve your targeting and branding strategies.

Interact with your customers and prospects – if you notice fans taking an interest in your brand (positive or negative) there are various ways you can strike up a conversation.

The guide covers:
Strategy – integrating Pinterest into your social media and content marketing strategy.
Metrics – measure the effectiveness of your social media activity to build better customer service and advance brand development.
Content and timing – deliver a constant stream of relevant, qualified and valuable content.

You can order the report here for £99.

Woods Bagot releases report into future of airport design

Woods Bagot, a leading global architecture and design practice, has recently published a report into airport design and the future implications of global travel.

The report, called WARP Speed: Mach 1, covers a range of topics that will influence the way that airports are designed in the future including technology, efficiency, passenger numbers and collaboration. The report seeks to understand the near to medium term trends that are shaping the design of airports so that we can all build the IATA vision of “sufficient and efficient” infrastructure in a sustainable and future proofed way.

By 2050 it has been estimated that 16 billion passengers will fly every year along with 400 million tonnes of freight. The implications are immense and this first stage report attempts to highlight and tackle some of the core issues.

The report was compiled by a team of senior experts and identifies emerging trends in the aviation industry that will be critical to the future success of airports. It focuses on airports as well as their tenants – airline carriers, retailers and concessionaires.

In the report introduction they say, 'Woods Bagot’s WARP Speed: Mach I is the first in a series of research investigations that identify emerging trends in the aviation industry that will be critical to the future success of airports. From wild science fiction to grounded realities, WARP Speed: Mach I makes forecasts by exploring the various wants, needs and aspirations of airports and their tenants. Most importantly, WARP Speed: Mach I recognizes that change – fast change – is the only constant in the aviation industry.

Throughout WARP Speed: Mach I, we are taken on an exploration of the often-tenuous relationship that exists between airports and the airline carriers, retailers and concessionaires with which they sh
are both dependence and competition.'

This is an important insight into the issues facing the aviation industry in the coming decades and makes interesting reading.

You can download the full report here:

The secrets behind email marketing revealed

B2B Marketing, the online community for B2B marketing experts, has unveiled its latest Benchmarking Report on email marketing.

The report, which is produced in association with Circle Research, provides a comprehensive insight into the trends, attitudes, metrics and investment in email marketing by B2B brands in the UK.

The research polled 250 client-side marketers on methods of email marketing that provided the best results to boost the performance and success of emails.

Joel Harrison, editor of B2B Marketing, said, “Despite the growth of social media and concerns over inbox overload, our latest benchmarking report has found that email still continues to be a critical weapon in the armoury of B2B marketers.”

Results found that the three key factors that influenced success were Subject, Subject Line and Data.

The research looked at various areas including usage and frequency of email marketing, email marketing budgets and allocation, database relevance and accuracy, ROI and measurement as well as use and performance of email marketing.

You can download a report summary by clicking on the link below or click here to go to B2B Marketing to puchase the full report at a cost of £150 - it looks like invaluable reading!

B2BM Email Marketing Benchmark Summary.pdf (1461 kb)

Award winning ads of 2011 - the Gunn Report

The Gunn Report for 2011 has been released. This comprehensive report combines the winners' lists from all of the world’s most important advertising award contests and establishes the annual worldwide league tables for the Advertising industry.

It seems that it was a pretty good year for the Wieden + Kennedy network.... For the first time in the Gunn Report's history, Wiedens has won the top two places in the Most Awarded Agency category, with Wieden + Kennedy Amsterdam coming top, and W+K Portland in second place.

The UK came second in the most awarded countries:

Most Awarded Countries in the World in 2011

1. USA
2. UK
3. Brazil
4. Argentina
5. Germany

For the complete list winners from the Gunn Report visit the Creative Review blog.

And, below is the most awarded TV commercial for Nike: