The secrets behind email marketing revealed

B2B Marketing, the online community for B2B marketing experts, has unveiled its latest Benchmarking Report on email marketing.

The report, which is produced in association with Circle Research, provides a comprehensive insight into the trends, attitudes, metrics and investment in email marketing by B2B brands in the UK.

The research polled 250 client-side marketers on methods of email marketing that provided the best results to boost the performance and success of emails.

Joel Harrison, editor of B2B Marketing, said, “Despite the growth of social media and concerns over inbox overload, our latest benchmarking report has found that email still continues to be a critical weapon in the armoury of B2B marketers.”

Results found that the three key factors that influenced success were Subject, Subject Line and Data.

The research looked at various areas including usage and frequency of email marketing, email marketing budgets and allocation, database relevance and accuracy, ROI and measurement as well as use and performance of email marketing.

You can download a report summary by clicking on the link below or click here to go to B2B Marketing to puchase the full report at a cost of £150 - it looks like invaluable reading!

B2BM Email Marketing Benchmark Summary.pdf (1461 kb)

Paper vs. Digital Direct Marketing

Earlier this year Liam Bateman, Director at The Think Tank, was invited to make a presentation to marketing professionals at the RIBA Insight Conference, considering the merits of Paper v's Digital Direct Marketing. The presentation was well received and discussed the pros and cons of using direct mail and electronic direct marketing to reach target audiences.
To find out more and to download the full presentation please click on the pdf below.

Paper vs Digital Direct Marketing.pdf (2220 kb)