Paper vs. Digital Direct Marketing

Earlier this year Liam Bateman, Director at The Think Tank, was invited to make a presentation to marketing professionals at the RIBA Insight Conference, considering the merits of Paper v's Digital Direct Marketing. The presentation was well received and discussed the pros and cons of using direct mail and electronic direct marketing to reach target audiences.
To find out more and to download the full presentation please click on the pdf below.

Paper vs Digital Direct Marketing.pdf (2220 kb)