A brand identity for a new way to power LED lighting

The Think Tank was recently appointed to develop the brand identity and launch a new way of powering and controlling LED lighting from a start up company, Isotera.

The challenge was to develop a clear identity and messaging that allowed audiences to gain a quick understanding of what the company offered whilst explaining a completely new concept in installing LED lighting.

We worked with Isotera to develop their brand values and positioning and then created an identity that represented these and communicated the core offering of the business. The Think Tank developed a marketing strategy to bring the new product to market and launch the brand combining Press Relations, Direct Marketing and Events.

The initial response to the launch of this innovative new system has been very positive and it is set to change the way LED lighting is installed both in the UK and beyond.

for more information please view their temporary website here. A new website will be launched early in the new year.

A couple of book reviews

We saw a great review for two new books on lighting design in Lighting Journal recently – ‘Detail in Contemporary Lighting Design’ by Jill Entwistle and ‘Lighting for Interior Design’ by Malcolm Innes.  

We haven’t had a chance to look inside either yet, but if the review and images showing for Entwistle’s book are anything to go by the content will inspire and give insight into “some of the most sophisticated lighting designs from around the world in recent years”. The visually striking image of the Deloitte HQ, with lighting design by Steven Scott, is stunning and certainly whet’s the appetite to see more.  

Whilst Innes’s book is described by reviewer Carl Gardner as, “a good attempt to summarise the theory and practice of interior lighting design in an attractive and graphic manner”.

You can get hold of these books on Amazon - see the following links:

‘Detail in Contemporary Lighting Design’

‘Lighting for Interior Design’

Solar tree installation at CDW

Another impressive installation at this year's Clerkenwell Design Week was the 'Solar Tree', designed by Ross Lovegrove and manufactured by Artemide.

The structure combined solar power with night LED lighting in London's St. John's Square during the week and provided visitors with a piece of urban furniture modelled on natural forms.

Comprising 20 'stems' which led to six leaf-like solar panels and four large LED lights, the installation functioned completely independently for up to three days and could feed energy back into the grid.

A great installation. Find out and see more on Design Boom.

images © Ashley Bingham (A&M photography)

A light touch - Clerkenwell Design Week Lighting Review

Review by Samantha Dawe, Director, The Think Tank

Clerkenwell Design Week 2012 basked in some very welcome warm sunshine but that didn’t stop us being inside and having a good look around.   Particularly this year it seemed that lighting was at the forefront of some intriguing design options and what was being shown would certainly create an impact in any space.  

As part of an expanded programme for CDW, a new site was included for exhibition space – the buildings and grounds of the Order of St John. Upstairs the light streamed through the stained glass windows but that did not dim the impact of Vessel Gallery’s display of unique and limited edition lighting.      


Whilst Tsai and Yoshikawa’s sculpted piece ‘Blooming Spark I’ was centre stage, each piece displayed was a work of art in its own right.  

 
 















While big is not always best, Guinness Book of Records holder Beau McClellan’s (world’s largest chandelier) eponymous company had presented a stunning large-scale lighting installation which hung in the Farmiloe Building and appeared to change colour.


     











































Looking down from the upper tier of the Building on this installation and the Anglepoise stand was a moment to savour.          



















The heat was rising but we took the plunge and continued to climb where we spotted Lightyears’ elegant lamps, highlighting the best qualities of minimalistic Scandinavian design. Simplicity is beautiful.  



                     















Alongside this Swedese, exhibiting we were told for the first time at CDW, was showing pieces launched at this year’s Stockholm Furniture Fair but again it was the lighting that caught our eye.  Maybe it was that the pieces lent themselves so well to creating atmosphere and intrigue in this quirky building where they seemed right at home.

'From Scandinavia with Love'

We recently came across this blog by Tiger who apparently also blogs for Swedish Elle Decor.  

'From Scandinavia with Love' features a wide range of great designs from Northern Europe including furniture, lighting, textiles, tableware and accessories from designers large and small.  

This is well worth a visit for some great design - click here