A new name in Aluminium Building Systems

The Think Tank has been working with global aluminium building products group, AluK, to bring the brand to the UK following the purchase of Blyweert Beaufort.  

Through the development of the brand identity in the UK and an integrated marketing strategy the introduction of the new brand has been a great success.  

Over the past few months The Think Tank developed a range of collateral and marketing tools for AluK, ready for the launch in April 2013. This included a sophisticated web site that engages target audiences and provides them with the information they require to specify and purchase AluK products. This is already delivering results through lead generation.                                 

The Think Tank organised a launch event for customers and the press at the beginning of April and has introduced the brand through a combination of PR, Advertising, eDM and Social Media, building brand awareness and encouraging enquiry. This has seen immediate results for AluK and has started to develop a new positioning for the group that offers a complete range of aluminium windows, doors and curtain walling systems.  

We are continuing to develop the marketing strategy for the group and to raise awareness of the brand through a variety of marketing channels. This include engagement and support for existing customers as well as the launch of a wide range of new products over the coming months.  

View the new AluK web site here.

A brand identity for a new way to power LED lighting

The Think Tank was recently appointed to develop the brand identity and launch a new way of powering and controlling LED lighting from a start up company, Isotera.

The challenge was to develop a clear identity and messaging that allowed audiences to gain a quick understanding of what the company offered whilst explaining a completely new concept in installing LED lighting.

We worked with Isotera to develop their brand values and positioning and then created an identity that represented these and communicated the core offering of the business. The Think Tank developed a marketing strategy to bring the new product to market and launch the brand combining Press Relations, Direct Marketing and Events.

The initial response to the launch of this innovative new system has been very positive and it is set to change the way LED lighting is installed both in the UK and beyond.

for more information please view their temporary website here. A new website will be launched early in the new year.