A new name in Aluminium Building Systems

The Think Tank has been working with global aluminium building products group, AluK, to bring the brand to the UK following the purchase of Blyweert Beaufort.  

Through the development of the brand identity in the UK and an integrated marketing strategy the introduction of the new brand has been a great success.  

Over the past few months The Think Tank developed a range of collateral and marketing tools for AluK, ready for the launch in April 2013. This included a sophisticated web site that engages target audiences and provides them with the information they require to specify and purchase AluK products. This is already delivering results through lead generation.                                 

The Think Tank organised a launch event for customers and the press at the beginning of April and has introduced the brand through a combination of PR, Advertising, eDM and Social Media, building brand awareness and encouraging enquiry. This has seen immediate results for AluK and has started to develop a new positioning for the group that offers a complete range of aluminium windows, doors and curtain walling systems.  

We are continuing to develop the marketing strategy for the group and to raise awareness of the brand through a variety of marketing channels. This include engagement and support for existing customers as well as the launch of a wide range of new products over the coming months.  

View the new AluK web site here.

Make those cats bounce

Here's one for cat lovers - well those that like to see them bounce.

A very simple web site caled Cat Bounce.

Hours (or maybe minutes) of fun.

Click here to visit.

Creating a profile for Permasense in the Oil and Gas Sector

Permasense is an offshoot of Imperial College London that has developed a unique inhospitable wireless monitoring system to accurately measure the corrosion of pipes in Oil and Gas processing.

The Think Tank created a range of marketing and presentation materials to launch the company, including web site, sales brochure, presentation tools and video. Working with BP we then promoted the technology and company through the use of PR to a global industry sector.

This resulted in a successful launch and the trial of the system by many of the world's leading Oil and Gas players. Interest in the product is significant and has led to the rapid growth of the company.

See and read more here

Groundbreaking business launched into Oil and Gas sector

The Think Tank was approached by Permasense to propose how we would launch this start-up company into the Oil and Gas Sector with a new, innovative and unique product. Permasense is an offshoot of Imperial Collage London and following several years of research, on behalf of BP, they developed inhospitable wireless monitoring technologies for accurately measuring corrosion of pipes in the Oil and Gas sector. This technology is unique and presented the opportunity for use on a global scale to improve monitoring and safety.
The Think Tank proposed the development of a suite of marketing tools and a PR campaign to launch this groundbreaking business.
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