Getting people to notice road signs can be difficult, especially on busy commuter route.In Australia the government is trying to tackle this head on, as they have experienced problems from people ignoring warning signs when entering a tunnel in which there was a fire.
As a possible solution, the 'softstop' sign was created. A sign made from water and light it was brought to fruition by an R&D programme that used technology from Laservision, a creative technology firm that designs architectural lighting, permanent attractions and special events primarily for the entertainment industry, along with pump manufacturer Grundfos.
The combination of the two allows for a sign that appears directly in front of the car, making it difficult not to spot.
Watch it in action below.
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