Having managed the B2B Marketing Awards event for the past five years, The Think Tank was approached by the organisers, Silver Bullet Publishing, to develop the creative theme for the 2012 awards. Seeking to engage a wider audience, and increase entry levels from all sectors of the B2B marketing industry, The Think Tank was asked to produce a campaign that would resonate with marketers from both agency and client side and encourage them to engage with the awards at various levels. It was also very important that the theme could work in an integrated manner across a range of marketing channels as well as providing an engaging and fun format for the Awards event itself.
The Think Tank developed several concepts that would answer the brief and the High Flyers campaign was chosen. This is designed to celebrate the outstanding creativity in the B2B Marketing sector and position the awards as the premier industry event, not only for agencies but also for clients side marketers.
The flexibility provided by the 'retro feel' creative execution allows the campaign to be extended from launch to the event and beyond, offering B2B Marketing the continuity of message they were looking for in 2012.
The Think Tank is continuing to develop an integrated campaign to promote the awards over the coming months and encourage entry and engagement.
For more information about the awards please click here.
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