The UK’s Chartered Institute for Public Relations (CIPR), the professional body for public relations practitioners, has announced special guidance for Wikipedia entries.
The guidance for public relations professionals using the site includes a number of recommendations and has gleaned global support in recognition of its potential for building mutual understanding between Wikipedians and public relations practitioners, the CIPR says.
The most significant of these is that public relations professionals should not directly edit Wikipedia pages relating to their organisation or brand but should instead suggest amendments to Wikipedians – the community of regular Wikipedia editors.
The consultation period for the guidance was hosted on Wikimedia UK, and the CIPR advises it will continue to be reviewed and refreshed as the relationship between the Wikipedia and public relations communities continues to progress.
See the best practice guidance here.
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